Using Social Media @ your Nonprofit: Just Do It! No apologies to Nike. They did a masterful job at branding themselves.
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Using Social Media @ your Nonprofit:
Just Do It!No apologies to Nike.
They did a masterful job at branding themselves.
How many of you are:
• Professionally:
– On Facebook?
– Using Twitter?
– Watching YouTube?
– On LinkedIn?
• Personally:
– On Facebook?
– Using Twitter?
– Watching YouTube?
– On LinkedIn?
Why?
Or
Why Not?
Exercise
IX
“Old” vs. “New” Media
What Social Media
IS
•Conversation•Commenting•Community•Collaboration•Contribution•Sharing
http://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
What Social Media IS NOT
• Easy• THE Solution• List Building• “Set it & forget it”• Short term• [Just] about ROI
www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
Social Media will affect your nonprofit in bold new ways!
Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
# of weeks
# o
f hours
/ w
eek
Social Media Strategy
ROI:
1. How to measure?
2. Should you measure?
3. What to measure?
Start with followers & fans
Progress to retweets, & posts
Track influence through Twitalyzer.com
Use Facebook Insights
Track donations & contributions
Read Beth’s Blog for more on Measuring Impact of your social media efforts!www.Bethkanter.org
Facebook Insights
Twitalyzer
Are you ready to hear
“everything” about
your nonprofit?
What to do if you Get “Slizzerd”
http://www.bethkanter.org/mistakes-how2/
“Crisis” communications
• You can’t hide or not respond • Act Quickly• Admit your mistake and humanness• Use Humor When Appropriate• Build Your Network Before You
Need It• Employees Should Use Different
Twitter Apps for Personal/Organizational
http://www.bethkanter.org/mistakes-how2/
Now…let’s talk:
My info:
Craig WeinrichDirector of Membership
Maryland [email protected]
443.438.2312
Twitter:Weinrichc
Mdnonprofits
Facebook.com/craigweinrich
Slideshare: craigweinrich
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