Using Social Media For Recruiting And Targeting Diversity

Using Social Media For Recruiting And

Targeting Diversity

Dr. William J. Ward aka @DR4WARDSocial Media Professor

S. I. Newhouse School of Public CommunicationsSyracuse University

Wednesday, September 18, 13

Social Recruiting

http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html





2009 2012 2013




http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html




























Social Recruiting





Social Recruiting





Groups

http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html




Groups





Groups





Used LinkedIn Search to Target Groups and People


Used LinkedIn Advanced Search to Identify Relationships, Groups,

Industry and Location


Search Results for Keywords

LinkedIn Groups Results for:•2,328 Diversity•824 African American •1,120 Latino •856 Latina •1,147 Seniors •846 Disability •504 LGBT•2,577 Asian •222 Native American

LinkedIn Individual Profiles Results for:•469,971 Diversity•99,803 African American•96,380 Latino•117,281 Latina•206,093 Seniors•394,448 Disability•31,169 LGBT•454,511 Asian•79,475 Native American


https://www.linkedin.com/ads/








1. Do Advanced Keyword Searches on LinkedIn

2. Identify Individuals

3. Identify Individual Relationships and Connections

4. Identify individuals and groups they belong to

5. Identify groups and individuals that belong to the group

6. Join these groups, reach out and connect to individuals, listen, engage and build relationships

7. Targeted Advertising on LinkedIn

8. Measure Results


https://www.facebook.com/about/graphsearch








http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html
















1. Do Keyword Searches on Facebook Graph



4. Identify individuals and groups they belong to

5. Identify groups and individuals that belong to the group

6. Join these groups, reach out and connect to individuals, listen, engage and build relationships

7. Targeted Advertising on Facebook

8. Measure Results


https://twitter.com/search-advanced




https://support.twitter.com/articles/76460-using-twitter-lists






























https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw












Measure Results

https://vimeo.com/71468688





1. Do Advanced Keyword Searches on Twitter



4. Identify individuals and Lists they created or belong to

5. Identify individuals that belong to the list

6. Follow these individuals and lists and reach out and connect to individuals

7. Targeted Advertising on Twitter

8. Measure Results


Using Social Media For Recruiting And Targeting Diversity

Dr. William J. Ward aka @DR4WARDSocial Media Professor

S. I. Newhouse School of Public CommunicationsSyracuse University


Using Social Media For Recruiting And Targeting Diversity

Technology

advanced keyword

identify individual

measure results

build relationships

social media

newhouse school

html wednesday

graphsearch