Using Social Media for Outreach, Marketing and Building Community Objectives Part I: ü Learn about the purpose and value of popular social media tools ü See examples of social media use in Adult Education ü Discover additional resources available Part II: ü Evaluate effective use of social media in Adult Education ü Begin developing a social media marketing plan ü Discuss caveats/things to consider ü Discover additional resources available
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Using Social Media for Outreach, Marketing and Building ......q Facebook q LinkedIn q Snapchat q Use Hootsuite to manage? q Instagram q Shapr q Twitter q Other: q Why? (purpose) q
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Using Social Media for Outreach, Marketing and
Building Community
Objectives
PartI:
ü Learnaboutthepurposeandvalueofpopularsocialmediatools
ü SeeexamplesofsocialmediauseinAdultEducation
ü Discoveradditionalresourcesavailable
PartII:
ü EvaluateeffectiveuseofsocialmediainAdultEducation
OTAN activities are funded by contract CN160223 from the Adult Education Office, in the Coordinated Student Support and Adult Education Division, California Department of Education, with funds provided through Federal P.L., 105-220, Section 223. However, OTAN content does not necessarily reflect the position of that department or the U.S. Department of Education