Using Social Media to Generate New Product Ideas and Innovations www.the353group.c m
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Using Social Media to Generate New Product Ideas and
Innovationswww.the353group.com
Social Media has massive reach and speed at which information is shared
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Social Media Delivers More and Better Product Ideas,Faster Time to Market &Lower Production Costs
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Social Media Platforms
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ListeningQuestionsPolling & SurveysCommenting
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Target + Desired Information = Social Media Platform + Method
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Recommendations for Starting a Product Innovation Program
Using Social Media
1. Define Strategies
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2. Pull Together a Cross Functional Team
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3. Choose a Team Leader
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4. Set Goals & 5. Develop a Plan
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6. Define Processes for Sharing Information
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7. Test
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7. Measure and Adjust
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8. Measure and Adjust
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the353group B2B Marketing and Social Media
Consulting
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