Using Social Media as a Professor and as a Thought Leader in the business world

and as a thought leader in the business world

Business Professor Teaching Summit 2012

May 18, 2012

Leon Fraser and Hannah RedmondRutgers Business School

Using Social Media as a Professor

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Agenda

• Introduction 

• Social Media in the Classroom

• You, as a Thought Leader

• Conclusion

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Introduction

• Internet provides 24-7 access to information, news, entertainment and communication

• It has given rise to user-generated content, also known as Web 2.0

• Social Media is the #1 activity on the web

• Mobile devices such as smart phones have intensified access to web and social media

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Rationale

• Today’s college and grad students are in the Gen Y demographic (born in 1980s and early 1990s), also known as the Net Generation

• 85% of students at 4-year universities have Facebook profiles

• “Students will expect their learning to mirror their interactive lives”

• Should professors change to enhance pedagogy?

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Social Media in the classroom

• Facebook

• Twitter

• LinkedIn

• Chat Rooms

• Blogs

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Facebook: Features

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Facebook: In the Classroom

• Professor’s sole course platform for students

• Student-only page for intra-communication

• Student-created page for Entrepreneurship course

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Facebook: Potential Uses

• Mentoring

• Facebook Groups for Schools

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Twitter: Features

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Twitter: In the Classroom

• Professor tweets students

• Professor tweets other professors

• Professor tweets followers

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Twitter: Potential Uses

Profs:• Send re-tweets

Students:• Submit assignment queries• Follow news feeds• Enter ‘search’ term • Tweet a company rep

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

LinkedIn: Features

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

LinkedIn: In the Classroom and Possible Uses

• Create a LinkedIn profile

• Create a LinkedIn group

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Chat : In the Classroom and Possible Uses

• Give class participation points

• Create multiple threads

• Answer student queries

• Keep “chat room hours”

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Blogs in the Classroom and Possible Uses

• Comment on professor blog

• Comment on student blog

• Comment on public blog

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Course Platforms with Social Media Features

Traditional:

Blackboard, Sakai, CourseSmart

Innovative:

Edmodo, My Big Campus, Socrative

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Social Media as a Thought Leader

• Promoting your work

• Brand awareness for your school

• Make comments on news and blogs

• Use Twitter to promote thought leadership

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Conclusion

• Why should professors incorporate social media in their teaching?– Will learning increase measurably? – Will it make money or save money? – Will teaching ratings go up?

• What are the barriers to increase use of social media? – Professor knowledge, comfort level, and time investment– University policies and committees– Student access to computers and smart phones

• Do you have any suggestions, stories, or case studies?

Using Social Media in the Classroom as a Professorand as a thought leader in the business world

Contact

Leon Fraser

Lecturer, Rutgers Business School

[email protected]

800 520 0818 x1495

www.linkedin.com/in/leonfraser

Hannah Redmond

Senior Public Relations Specialist, Rutgers Business School

[email protected]

www.linkedin.com/in/hannahredmond

@hannahlah & @rutgersbschool

hannahredmond.com