Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing 1.

Using Social Media as a Marketing Tool

Linkedin session

Andrew GreenyerDirector, Raise the Roof Marketing

1

What actions have you taken?

What is Linkedin?

• Who has a LinkedIn account?

• If you do how complete is your account?

• How active are you?

Linkedin - Overview

“Linkedin helps you find valuable people and informs you of the mutual

connections you have with them”

Linkedin• Launched in May 2003

• Has 150 million professionals networked (50:50 M/F)

• 1.3m Small Businesses

• Known as Facebook for Grown-ups (or suits)

• Host a CV online and connect to other professionals in your organisation, previous employers or industry sector

• Allows you to be introduced to people you could never meet

• Used for job searching

Profile of professions

Sales12%

Academia10%

Admin10%

Ops10%

Engin9%

Other49%

One way to use Linkedin

Linkedin – how to use

• Use to make connections to decision makers in target organisation

• Research your target companies and individuals

• Keep an eye on your competitors

• Share your content with like minded individuals

• Become a thought leader in your field

What can find you?

• New Business Opportunities

• Requests to Tender

• Writing requests

• Speaking requests

• Job Opportunities

Where to start?

• Create an account at linkedin.com (if not already got one)

• Make sure your profile is complete as possible

• Identify and connect to people you know to start to build your network

• Research which groups to join

Share your basic information

My Profile

How to achieve a complete profile

• Use a professional image

• Create a compelling headline

• List your current position and at least 2 past positions

• Complete the summary section

• Complete the skills and expertise section

• Give recommendations first

• Complete the interests and groups section

Hint – you will need 3 recommendations before your profile can be marked as complete

Optimise your profile to get found by contacts

Edit your websites – you can have up to 3

Edit your public URL to make it personal to you

Add your Twitter

account

Lets look at the system and my profile

Discover people you may know

Getting you network started

• Connect with your direct contacts

Add previous colleagues

Add new connections

• Browse the networks of your immediate networks by visiting their profile

• Use the search function to look for individuals by name and/or company

• Join groups that your target market join

• Watch your network’s interactions and connections

Using Search

Increasing your network

• Check you contacts from your email accounts – are they on Linkedin?

• Connect with people you meet in the groups

• Add people you meet at external networking events

• Cross link with other connections on other social media networks

Lets look some of your profiles and how I could connect to you

What do you need to do to get 100% completion?

• Do you need to join Linkedin?

• How complete is your profile?

• List what you need to do to improve your profile and it’s visibility.

Linkedin Groups

• These are great opportunities to connect with people in your niche

• They give you the chance to be seen by your industry peers

• They give you a chance to become more well known in your industry

• You can demonstrate what you know about your subject

Linkedin Groups

Groups

Lets look at some groups

Company Pages

Add Specialities

Company details

Develop Thought Leadership

• Status Updates

• Quality of updates not volume• 2-4 updates per day• Make them compelling or noteworthy

• Linkedin Answers

• Companies post questions to get answers from professionals

Linkedin Answers

Lets look at the latest questions

Jobs

How are you going to use Linkedin for your business

• Can you and your business use Linkedin?

• What do you need to do?

• Create a company page• Need to identify and join groups• Invite current clients / contacts to connect• Follow competitors

Using Social Media as a Marketing Tool

Linkedin session

Andrew GreenyerDirector, Raise the Roof Marketing

1