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Using Social Marketing to Grow Your Business in 2009
Sep 01, 2014
The time during which you can ignore social marketing has passed. But not to worry; it is very easy to get started!
The presentation discusses how you can use blogs and other Social Marketing tools to show your expertise, raise awareness for your company and solutions, and give something back to the community.
(This presentation will be delivered live to IBM Business Partners on 12/11/2008.)
The presentation discusses how you can use blogs and other Social Marketing tools to show your expertise, raise awareness for your company and solutions, and give something back to the community.
(This presentation will be delivered live to IBM Business Partners on 12/11/2008.)
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Transcript
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About this presentation
• What is Social Networking (and why you can’t ignore it)
• How to put social networking to work for you
• Blogging your way to more business in 2009
• The no-pain guide to joining communities
• Monitoring the conversation
• Resources and advice
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About me
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About you
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About buying a new camcorder
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…
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But we’re not really here to talk about camcorders, are we?
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We’re here to talk about Social Marketing
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First, what Social Marketing is not
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Social Marketing is not about sharing embarrassing middle school photos
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Social Marketing is not about sharing embarrassing middle school photos
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Social Marketing is a fundamental shift in the prominence and impact of community
and word of mouth marketing
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Social Marketing technology lets you
monitor, contribute, and participate in the
conversation
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Remember the moral of our story: People listen to the community, not the company
Colleagues/FriendsWord of Mouth
53%Direct Mail/e-Mail
32%
Press Coverage
26%
% of work-related purchases influenced by…
Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide.
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People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that
conversation.
I’m thinking about
going with IDS for our new project
IDS? Is that still around?
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People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that
conversation.
I’m thinking about
going with IDS for our new project
IDS? Is that still around?
I’m thinking about
going with IDS for our new project
Go for it. IDS Rocks!We’ve been
using IDS for years. Let me
know if you have any questions.
I’m with IBM. Can I help you with anything?
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Which brings us to…Blogging your way to more business in 2009
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Why blogging is important to your company
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Why blogging is important to you
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Here’s a little secret…
But is anyone going to read
my blog?
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. . .Just ask
Emerson Process
Management
No, really – people read this stuff?
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You’re not in this alone…
I’d like to blog, but where do I
even start?
1st Thursday
2nd Thursday
3rd ThursdaySee www.adamgartenberg.com for details
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Not ready for blogging just
yet?
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You can still join the
conversation
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Find a public or dedicated community site and join on in
Channeldb2.com Facebook Search LinkedIn Search
Bleedyellow.comPlanetIDS.comPlanetdb2.com
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Sign up for LinkedIn, Facebook, Orkut, Xing (or your local favorite)
Did you know……Well over half of Facebook users are over college age?
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How can you use social marketing?
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How can you use social marketing?
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At the very minimum, you need to be monitoring the conversation
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Monitor what’s being said about your solutions and company
Go set up a Google alert now.
www.google.com/alerts Really.
I’ll wait….
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Monitor who is linking to you
www.technorati.com
www.google.com/blogsearch
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Helpful Resources
Books• "Groundswell" by Charlene Li,
Josh Bernoff • "Tribes" by Seth Godin (You can
also purchase the audio version for $0.95 here )
• "The New Influencers: A Marketer's Guide to the New Social Media” by Paul Gillin
• “The Wisdom of Crowds" - James Surowiecki –
• "Naked Conversations"Robert Scoble, Shel Israel
Blogs• Chris Brogan
• Valeria Maltoni
• ReadWriteWeb
• All Facebook
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Where do we go from here?• You can help drive the conversation, or you can be left out of
the conversation• Blogging can return a sizable return• Even if blogging’s not for you, you can still join the
conversation• Don’t be afraid to ask for help
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