Using Qualtrics Site Intercept to Target Customers and Tailor the Website Experience

Using Site Intercept to target customers and tailor website experience!

SITE INTERCEPT

STEPHANIE LABUDDE Sales Engineer, Qualtrics!

Engage online visitors with the right content at the right time.!

"Flexible!

"Scalable!

"Control!

"Speed!

!

WHAT IS SITE INTERCEPT?

Choose from among 11 “Creatives” to intercept your site visitors:!•  Custom HTML!•  Website Redirect!•  Pop-Under!•  Feedback Link!•  Social Media!•  Embedded Link!

1. CHOOSE CREATIVE TYPE

•  InfoBar!•  Relay!•  Slider!•  PopUp!•  PopOver!

Design your intercept creative to look however you’d like. Add to your creative:!•  Text!•  Close button!•  Link to target survey!•  Embedded target!

2. CREATIVE LOOK & FEEL

•  Image!•  Color!•  Outline!

Target visitors with powerful and intelligent display logic. Utilize over 20 pieces of information including:!

3. TARGET VISITORS

•  Location: cities, states, countries, continents!•  Mobile Device: iPad, iPhone, Android,

Blackberry or just mobile !•  Browsing Session: site referrer, search term

used, current URL!•  Date & Time: time of day, date ranges, time on

site!•  Technical targeting: IP, cookies, browser,

JavaScript expressions, Adobe Analytics Variables!

•  Conversion rates!•  Bounce rates!

•  Campaign effectiveness!•  Behavior!

–  Who is visiting!–  What pages!–  For how long!–  With what search term!–  From where!

WEB ANALYTICS

•  Why are they visiting!•  Why are they on those pages!•  Why was a campaign

successful!•  Why do they abandon shopping

carts!•  Why did they download that pdf!

...BUT WHY ...AND WHAT

•  What did they think of the page!•  What was their overall

experience!•  What ads were most effective!•  What would encourage them to

come back!•  What do they think of your brand!

SITE INTERCEPT CAN GET THOSE INSIGHTS

Intent!

Purpose of visit!!

Motivation of behavior!

Experience!

Brand Tracking!!

Page Feedback!!

Navigation!

Research!

Ad Effectiveness!!

Panel Recruitment!

CUSTOMER STORIES

DEMO

Q&A