Using Qualifiers to Target Specific Audiences

Using Qualifiers to Target Specific Audiences

Tommy Skaggs

Pacific Lutheran UniversityTacoma, Washington

Topics Covered• Employer prioritization

(Set up & implementation)

• CSO Qualifiers (What they are, how to set them up)

• Attaching Qualifiers to employers

• Tips for success!

Prioritizing EmployersWhat’s the purpose?

• Guide outreach and development efforts

• Help insure best use of resources (staff, time, promotion, budget)

• Target invitations for events

• Communicate relevant opportunities

Prioritizing EmployersWhere to Start

• Employer Relations Committee(Volunteer, Internships, Post-Grad, etc.)

• Consider:• Will employers know their priority or will it be

internal?• How will you use the priority levels once

assigned?• Rewards/Incentives?

Prioritizing EmployersHow PLU Codes Employers

• Four Tiers of Priority(Premier, High, Medium, Low)

• Quality of Experience

• Level of Engagement

• Fit

Prioritizing EmployersCategorizing Employers

• Pull “All Active Employer” Report

• Have Employer Relations Committee assign priorities

Prioritizing EmployersWhich Priority Should “This”

Employer Be?• Get input and buy in from key people

• When in doubt, leave it blank… see what others say

• Code lower if unknown

• You can ALWAYS edit priority levels

CSO QualifiersWhat are they?

• Additional coding used to categorize users

• Invisible to all users, except Administrators

• There is a Qualifiers tab in every profile

CSO QualifiersYou should use them often!

• Think of different situations where you wish you had certain data.• Employer Panels• Niche Employers• How they were referred to you• Invitation list to a Career Fair

CSO QualifiersEvent Invitations

• Coded Employers are easy to pull from the group

• Easily mix qualifier criteria to narrow your results

• Event Invites using Mass E-Mail

Tips for SuccessOther ways to filter communication

• Use demographic data already embedded

• Check in module!

• Event registration

Tips for SuccessMaking the best use of your system• After the initial setup, have

ongoing/constant reviews of all data

• Consistent approval process

• Critically think and have a process to handle suggestions and changes

Thank You!

Any Questions?

Tommy Skaggs – [email protected]

CSO’s 2014 Training & Networking Conference | Austin, TX | Copyright © 2014 CSO Research, Inc.

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