August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF Defenders of privacy benefit from the growing awareness of privacy concerns. Using Privacy to Enhance your Brand
August 29-31, 2016 | www.clickzlive.com/sanfrancisco | @clickzlive | #CZLSF
Defenders of privacy benefit from the growing awareness of privacy concerns.
Using Privacy to Enhance your Brand
@clickzlive | #CZLSF
Privacy is about Trust• Self interest
• Trust = penultimate asset
• Trust in the digital space
• Respect = control of collection, storage, access, and use
@clickzlive | #CZLSF
Evolving Notions of Privacy• Snowden’s Effect
• Uncertainty about safety of Core aspects of Privacy
• Scope
• Commercial v. Criminal
• Privacy in a commercial contexts – what’s required?
@clickzlive | #CZLSF
Privacy and Brand Identity • Requirements -/= Best
• Wyndham = Floor
• Regulated Industries
• Hazards of weak protection
• Perception issues
@clickzlive | #CZLSF
Marketing Touches Key Areas• Perception of the Industry
• Reputation + Brand protection = biggest drivers of IT spend
• Ongoing IT spending to address security threats
A PRIVACY CHAMPION ADDRESSES DIGITAL BUSINESS THREATS AND
WEAKNESSES WHILE BUILDING TRUST
@clickzlive | #CZLSF
• Privacy is about Trust
• Frequency and size of breaches/surveillance are challenging
notions of privacy and security of personal information and
eroding trust in key institutions and modes of commerce
• Trust is a key asset of Brand Identity and effectiveness