January 19, 2014 Julie Kittredge Business Services Advisor Arlington Heights Memorial Library
Using Pinterst as a Marketing Tool
Jul 18, 2015
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January 19, 2014
Julie Kittredge
Business Services Advisor
Arlington Heights Memorial Library
What is Pinterest? ? Social Media platform that was started in March 2010
Serves as a visual bookmarking and link-sharing platform
Users “pin” photos from websites which link the viewer back to the website where the photo was posted
Users create boards to organize and share images
Users can also upload images
80% of users are females between 25-34 years old
Additional statistics can be found here.
Why Pinterest for Business?
Drive referral traffic to your website or blog
Share content to attract new customers
Another platform for visibility
Establish your expertise in your industry
Educate customers regarding your business or industry
Gain inspiration for your own business
Keep an eye on or learn from your competitors
Did you know?
people bypass Google and go directly to Pinterest to search for products and
lifestyle topics
content is curated by actual users
results tend to be high quality
powerful way for users to discover things they might not have expected to find
Personal Account vs. Business? You can convert an existing personal account to a business
account.
Benefits of business accounts include insights and analytics
Number of unique users, repins, likes, views, etc.
Additional resources such as “Pin it” buttons to install on your website
Always include your website and/or facebook page url
Your profile image should either be your headshot, your logo, or an item that is representative of your products
Check out “Steve”
Inspiration: Content Ideas Showcase your company
Your work or services
Share links to your products (etsy, e-commerce site)
Share items that are interesting to your target market
Curate images that reflect your branding
Create inspiration relating to your industry
Create inspiration relating to educating your customer Example: Photographer might include a board of what to
wear, or ways to display images
Create a referral board for local businesses, affiliates, partners or organizations (networking)
Real Life Inspiration Photographer – wall displays
Artist – Katie Daisy
Landscape design – backyard bliss
Retail - anthropologie
Etsy shop – Studio Jewel
Interior designer – color swatch ideas, styling, lighting
Arlington Heights Library
Content “rules”
34%
33%
33%
What to share
1/3 Business
1/3 Industry
1/3 Personal
Inspiration: Secret Boards Collaborate with Co-workers
Event planning
product launch
Collaborate with a client
Great for branding ideas
Collect gift ideas for customers
Note: Secret boards can be converted to a public board, but once public, it cannot be changed.
Increase Your Followers Follow others on Pinterest
Pin regularly = visibility
Embed the “Pin it” or “Follow Me on Pinterest” button on your website or blog
Pin content from your blog to drive traffic back to it
Pin content from your e-commerce shop
Share a link to your social media (facebook, youtube)
Share a link to an individual pinterest pin or board on social media
Pinning great content will create a visual personality for your business
Install the button
Go to the Pinterest “Goodies”
Install the pin-it button to your bookmarks bar
Allows you to pin from any website
Simplifies your ability to curate content based on your surfing habits.
Image details
Image size and image quality does matter Cheat sheet for images sizing
Basically, a minimum of 735 pixels in width – height will be adjusted based on the size of the image
Beautiful images get repinned
Vertical images post best.
Mobile friendly
Pixelated or too small to view = unprofessional Example – AHML book pins
Additional assistance @AHML
One on one appointments with Business Services
Tutorials in the AHML Databases
Gale Courses – Using Social Media in Business
Lynda.com – Pinterest courses
Treehouse – Social Media Strategy, How to Market Your Business
Further Resources Book:
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden
Platform by Michael Hyatt
Best Practices for Brands Using Pinterest http://bryannagy.com/2012/05/13/best-practices-for-brands-
using-pinterest/
Grow your blog with Pinterest http://www.socialmediaexaminer.com/grow-your-blog-with-
pinterest/
Pinterest tips for your business http://www.socialmediaexaminer.com/pinterest-tips-for-
your-business/
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