Using OBDII To Create New Revenue Streams and Business Models
Feb 10, 2016
Using OBDII To Create New Revenue Streams and Business Models. Highlight – Audiovox Car Connection. Car Connection. Scott Durham Senior Manager, Emerging Solutions Sprint Joe Tegerdine Director , Location Based Products and Services Audiovox Tom Wiese - PowerPoint PPT Presentation
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Using OBDII To Create New Revenue Streams and Business Models
Highlight – Audiovox Car Connection
Scott DurhamSenior Manager, Emerging SolutionsSprint
Joe TegerdineDirector, Location Based Products and ServicesAudiovox
Tom WieseBusiness Development, Connected TransportationSprint
Nick LeflerProduct Manager,Omnilink
Car Connection
Car Connection
Car Connection is a consumer focused OBDII solution with a wide variety of built-in features and expandability.
Location Based Services (LBS)• Tracking
Vehicle Health• Diagnostics / Maintenance Alerts
Driver Safety• Restrict Phone Use / Safety Alerts
Driver Scoring• Risk Mitigation (UBI and PAYD)
Car Connection
Vehicle Location
(LBS) Boundary
Alerts
Maintenance Alerts
Vehicle Safety Alerts
Lot Spot
Driver Scoring
Cell Lock Restrict Phone Usage
Driver Coaching
Fuel Saving
Tips
Stolen Vehicle
Recovery
Audiovox• Marketing, Distribution, Development
Omnilink• Web and Mobile Application, Back End Data
Processing and Network Activation
Sprint• Communications, Project Management,
Market Research/Consumer Behavior
Car Connection
Collaborative Approach for a Complex Solution
Challenges Creating Value
Value
Consumer
Channel
Insurance Carrier
OBD II data can provide value for each of these customers
Key Questions:
1. Raw Data vs. Compiled Scoring?
2. Who Owns the Hardware?
3. Who Pays the MRC? Data Cost?
4. GPS or No GPS?
5. Consumer Interface?
6. Who Owns the Customer?
7. Can we Create Enough Value to Get
Each Customer To Pay Something?
8. IP Management / Strategy
Oil Change Reminder
Tire Rotation Reminder
Created Value Revenue
Consumer Value
User Interface
Maintenance Alerts
Driving AlertsLocation Tools
Cell Phone Safety
Compiled Driver Score
Ins. CarrierConsumer Channel
Channel
Customer Retention Tools
Maintenance Alerts
Coupons for Loyalty Members New Customers
Insurance Carrier
Raw Driver Data Retail Distribution
Compiled Driver Score
New Customers @ Lower COA
Q/A
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