Using New Technology to Market Library Services

Using New Technology to Market Library Services

Nicole C. [email protected]

http://web2learning.net

Thursday, May 13, 2010

Outline✤Define some tech terms

✤Web apps to provide better services

✤Desktop apps to provide better services

✤Library apps to provide better services

✤Resources to keep learning

Thursday, May 13, 2010

What is Web 2.0?✤The term "Web 2.0" was coined at a

conference brainstorming session between O'Reilly and MediaLive International in 2004

✤Also referred to as the “Participatory Web” or the “Read/Write Web”

✤Fulfills Tim Berners-Lee’s original vision for the WWW

Thursday, May 13, 2010

What does that mean to me?

✤Lots of free tools to help you do your job

✤Lots of free tools to promote your services

✤Lots of free tools to help with networking

✤Lots of free tools for content creation

✤Lots of free tools!!

Thursday, May 13, 2010

Other Web 2.0 Terms✤ RSS Feeds✤ Real Simple Syndication: A way to deliver and consume

information

✤ Blogs (provide RSS feeds)✤ Another way to deliver and consume information

✤ Wikis (provide RSS feeds)✤ Yet another way to deliver and consume information

Thursday, May 13, 2010

What is Open Source?✤ "If you have an apple and I have an apple and we exchange

apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."

‣ Attributed to Bernard Shaw

✤ Open source software is software that users have the ability to run, distribute, study and modify for any purpose. It’s developed collaboratively in the open.

Thursday, May 13, 2010

What does that mean to me?✤Freedom to innovate and participate

✤Freedom from the culture of ‘learned helplessness’

✤Freedom to choose & customize

✤Free (of cost) and/or affordable software

✤A whole new level of freedom!!

Thursday, May 13, 2010

Web Applications

Thursday, May 13, 2010

WordPress✤Available in free hosted variety

(wordpress.com) and free open source application for your server (wordpress.org)

✤Can be used as a blog and/or a content management system

✤A way to deliver up to date content without web programming knowledge

http://wp4lib.bluwiki.com

Thursday, May 13, 2010

Joomla/Drupal✤Can be used as a content management

system for your library website and/or intranet

✤Great way to put the power to update the website in the hands of the librarians

✤Lots of librarian documentation:✤ joomlainlibrary.org ✤drupalib.interoperating.info

Thursday, May 13, 2010

Google Docs/Apps✤Google Docs (docs.google.com) is a great way

to work on documents, spreadsheets, and presentations online

✤Google Apps (apps.google.com) is a pay service from Google that allows you to use Google on your own domain (email, docs and calendar)

Thursday, May 13, 2010

Zoho Office✤Another free suite of office tools online

✤Provides more options than Google Docs

✤Project Management

✤ Invoicing

✤Reports

✤and more...http://www.zoho.com

Thursday, May 13, 2010

PBWorks✤Fully hosted wiki/content management

✤Create an extranet

✤Work with colleagues on collaborative projects

✤Work with patrons/lawyers on content creation

http://pbworks.com/content/edu-librarians

Thursday, May 13, 2010

Flickr

✤Share and find photos for free

✤For $25 a year you have unlimited uploads

✤Great way to find images for promotional materials

✤http://www.flickr.com/creativecommons/

Thursday, May 13, 2010

Facebook✤Not just for personal use!

✤Create a page for your library

✤Share new resources with lawyers and patrons worldwide

✤Connect with librarians worldwide and keep up with new technologies and marketing tips

http://facebook.com

Thursday, May 13, 2010

LinkedIn✤Professional online networking

✤Find expert witnesses and get answers to professional questions

✤Connect with librarians worldwide and keep up with library related news & resources

✤Promote yourself and your libraryhttp://linkedin.com

Thursday, May 13, 2010

LimeSurvey✤A complete survey application hosted behind

your firewall (completely secure)

✤Query patrons about their needs/thoughts

✤Open source and free of cost

✤Unlimited surveys and answers (unlike similar web services)

http://limesurvey.org

Thursday, May 13, 2010

DSpace✤Create an institutional repository with

content written by your librarians and lawyers (and students)

✤Hosted on your servers

✤Can be made open or closed

✤Promote yourself, lawyers and students by sharing their content

http://dspace.org

Thursday, May 13, 2010

Desktop Applications

Thursday, May 13, 2010

Scribus

✤Open source desktop publishing

✤Create professional looking newsletters and signs

✤“Press ready” outputs

✤Save to PDF

http://www.scribus.net

Thursday, May 13, 2010

Zotero✤Open source Firefox plugin

✤Citation management/Research tool

✤Save and share collections online (or keep them private

✤Store files, notes and citations

✤ Integrates with Word & Open Officehttp://www.zotero.org

Thursday, May 13, 2010

Library Applications

Thursday, May 13, 2010

Research Toolbar✤LibX Open Source Browser Bar

✤Points patrons to library resources

✤OPAC search

✤Database search

✤ Integration into popular sites (Amazon, Google Scholar & Barnes & Noble)

http://libx.org

Thursday, May 13, 2010

Do you like your OPAC?

✤Do you think your OPAC says ‘professional’?

✤Do you think your OPAC is easy to use?

✤Do you think your OPAC meets your patron’s expectations?

Thursday, May 13, 2010

Blacklight✤Open Source OPAC

✤Professional interface

✤RSS feeds

✤Persistent URLs

✤Search limitershttp://rubyforge.org/projects/blacklight/ http://blacklight.betech.virginia.edu

Thursday, May 13, 2010

Vufind✤Open Source OPAC

✤Professional interface

✤RSS feeds

✤Search limiters

✤Zotero integration

✤Persistent URLs http://vufind.orghttp://library.villanova.edu

Thursday, May 13, 2010

SOPAC2✤An OPAC based on the Drupal CMS

✤Make a seamless website/OPAC experience

✤Provide modern functionality in your OPAC

✤Easy OPAC searching

✤Easy website editing

http://thesocialopac.net

Thursday, May 13, 2010

Be Daring✤Why not look at an Open Source ILS?

✤Ability to customize interface and functionality

✤Complete and total access to all data

✤Can be self-hosted or hosted externally

✤Lots of support (companies & communities)

Thursday, May 13, 2010

Koha ILS✤ Complete ILS (Circ, Patrons, Cataloging, OPAC,

Serials, Acquisitions and Reports)

✤ Mature: 10 years old

✤ Professional interface

✤ Web 2.0 features (RSS feeds, tagging, commenting)

✤ 100% Web-basedhttp://koha-community.org

Thursday, May 13, 2010

Evergreen ILS✤ Complete ILS (Circ, Patrons, Cataloging, OPAC and

Reports)

✤ Serials and Acquisitions coming very soon

✤ Professional look & feel

✤ Complete access to all data for reports

✤ Staff client installs to desktophttp://open-ils.org

Thursday, May 13, 2010

Keep Learning

Thursday, May 13, 2010

Keep Learning Marketing

✤Marketing Library Services Newsletter www.infotoday.com/MLS/default.shtml

✤LibSuccess Wiki: Marketing www.libsuccess.org/index.php?title=Marketing

✤Marketing Our Librarieswww.librarysupportstaff.com/marketinglibs.html

Thursday, May 13, 2010

Keep Learning Technology✤What I Learned Today... (web2learning.net)

✤Practical Open Source for Libraries (opensource.web2learning.net)

✤Mashable (mashable.com)

✤ReadWriteWeb (www.readwriteweb.com)

✤TechSoup (techsoupforlibraries.org)

Thursday, May 13, 2010

Thank You

Nicole C. [email protected]

Slides: http://web2learning.net > Publications & Presentations

Thursday, May 13, 2010