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Using Mobile Platforms to Improve the Guest Experience Speakers: TJ Christensen, Director of Business Development, accesso Mike Schuler, Digital Media Manager, Darien Lake Theme Park
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Using Mobile Platforms to Improve the Guest Experience

Jul 12, 2015

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Mike Schuler
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Page 1: Using Mobile Platforms to Improve the Guest Experience

Using Mobile

Platforms to

Improve the Guest

Experience

Speakers:TJ Christensen, Director of Business Development, accessoMike Schuler, Digital Media Manager, Darien Lake Theme Park

Page 2: Using Mobile Platforms to Improve the Guest Experience

+ TJ ChristensenDirector of Business Developmentaccesso

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Fewer than 30 min

30 min to 1 hour

1 to 2 hours

More than 2 hours

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41% of theme park visitors reported using a Smart Phone

28% of visitors would purchase tickets via their mobile device

12% of visitors use an iPhone

13% Blackberry

7% Android

Twice as likelyto buy tickets on their phone

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Cincinnati Zoo

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Daytona International Speedway

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Columbus Zoo

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[Nav 1] | [Nav 2] | [Nav 3] | [Nav 4] |

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+ Mike SchulerDigital Media ManagerDarien Lake Theme Park

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Place holder for image of Guide to Ride installed on ride.

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