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Using Local Search for HVAC: The #1 Way to Find New Clients

May 25, 2021

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Marketing

Sandeep Mathias

In the world of HVAC services, there’s one simple truth that you must work around: to do your job, you have to be local. Even if you’re running a huge, multicity (or even multi-state) HVAC company, that truth still applies. You can’t fix an air conditioner or heater online, which means someone has to physically visit a new customers’ location. In other words, you have to be local

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For HVAC companies, local search is the secret to online marketing success. But, if you don’t know what you’re doing, your business won’t show up…and even if it does, people won’t click or give you a call. However, now that you know how to set your business up for local search on mobile, you should be able to get your business in front of your ideal customers. All you have to do is know how to optimize your site for your users and Google, and then put together the kind of content that your future customers will respond to.