Beyond the Selfie Social Media and the Job Search Brandi Jordan Social Media Marketer & Consultant
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Beyond the Selfie
Social Media and the Job Search
Brandi Jordan Social Media Marketer & Consultant
Let’s Break It Down • LinkedIn
o Do Your Research o Where to Find Those
Jobs o How to Apply
• Beyond LinkedIn o Say Cheese o Slang o Google Never Forgets…
Neither Do Employers
• LinkedIn Profiles o Why This Isn’t Twitter o Setting It Up o Privacy Settings
LinkedIn: Why It’s Different
• LinkedIn is the most professional of all social media platforms.
• More than 300 million users in over 200 countries. • Students and college grads are the fastest growing
demographic with more than 39 million having profiles.
• 89 of the Fortune 100 Companies use LinkedIn for talent acquisition.
• More than 3 million companies have LinkedIn Company Pages
• Companies are watching. Source: hAp://press.linkedin.com/about
SeAing Up Your Profile • Your Photo
• Professional • What do hiring managers want to see?
This Not This
Name & URL • Use your real name. • If you have a common name, try
using your middle initial. • No “DJ Slim” – unless you’re a DJ. • LinkedIn lets you customize your
URL. Ex: https://www.linkedin.com/in/brandijordan
Let’s Take a Look at… • A Great Summary:
o www.linkedin.com/in/racheefagg Great Experience: o www.linkedin.com/pub/ted-mead/0/66b/792 Publications & Additional Info: http://www.linkedin.com/in/marismith
Recommendations • Great examples:
o www.linkedin.com/pub/marcia-zaruba-o-connor/0/62/735
Be honest and genuine. No one has to give you a recommendation, but it’s okay to ask.
Privacy SeAings • Profile views
• Updates and changes to your profile
• Your full name
• If your profile is public, make sure it’s what you want others to see.
Finding a Job on LinkedIn Do your research about the job.
o Keywords o Industry Jargon
Do your research on people in the position you want. Do your research on the company. In 2012, 93% of recruiters used LinkedIn to discover talent.
Where to Find Those Jobs
Knowing the right keywords can make the search much easier.
Careers on the Company Page
How to Apply • Redirected to the company online application.
Connections Count • Quality over quantity. • Connect with people
who you know. • Don’t SPAM to get
connections. • Let your connections
know you’re looking. • Ask for an introduction.
Social Media Beyond LinkedIn
• Social media is not private.
• Whatever you post online will live online forever somewhere. Plan accordingly.
• Passionate discussions are fine, but just remember that companies will be looking when you apply.
• Twitter, Facebook, Instagram, Pinterest
• 73% of recruiters check your profiles – even if you don’t provide them.
Say Cheese!
• Cover up • No bathroom selfies • Social profile images
should be “job hunting safe” – no beer, no smoking, no nudity
Slang & Tag • What you say stays. • Professional profile on
all social channels. • Careful use of hashtags
and tagging. o Ex: Really Good Stuff
• Always think about the company you want to work for looking at your profile. Does it match their culture?
Google Never Forgets
• Think twice before you type. • Mean comments reflect poorly on you. • Take complaints offline or to email. • NEVER publically badmouth your current or former
employer online.
Set Yourself Up for Success
• Get a LinkedIn profile. • Keep it up to date and
engaging. • Make connections. • Do your research about
the job you want, the people who have that job, and the company you want to work for.
• Watch all of your social profiles.
• Never publically badmouth your employer.
• Go get the job you want!
Resources: • LinkedIn Marketing 2013 by Jo Barnes:
http://www.jbu.edu/assets/cdc/resource/LinkedIn_Documents/linkedinprofile.pdf
• Applying for Jobs: • https://www.linkedin.com/today/post/article/
20130612170852-15454-hire-economics-don-t-waste-your-time-applying-to-job-postings
• How Recruiters Use Social Networks to Make Hiring Decisions: http://business.time.com/2012/07/09/how-recruiters-use-social-networks-to-make-hiring-decisions-now/
Questions? Need Help? Brandi Jordan • https://linkedin.com/in/
BrandiJordan • Brandi.Jordan31@gmail
.com • 484-362-9597
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