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Using LinkedIn for Job Search
© Copyright 2017. All rights reserved. The content of this publication is the copyrighted work of Wiser U, LLC. The reproduction and/or distribution of this publication, including any of its parts, is strictly prohibited.
With Kathy Bernard
• Career Coach • LinkedIn Expert / Trainer • Creator of the WiserU
Career System
Today’s Purpose
Maximizing LinkedIn to attract and impress target employers.
To be posted on BBJ.org site…
Take Action Guide to take immediate action on what you will learn
You have a
40 times greater chance of landing a job with a strong LinkedIn profile
Revealing statistics
97% of recruiters use LinkedIn…
Yet only 13% of Millennials and 24% of people aged +50 are on
LinkedIn is POWERFUL
• World’s largest professional network • 500+ million members • 200+ countries • 35% are in the U.S. • Business-focused
LinkedIn lets you …
• Stand out • Build relationships / Enlist help • Research hiring companies • Apply for jobs • Interact with employers
Mistakes ….
• Non-existent profiles or … • Incomplete profiles • Few connections • Little activity
Here’s why …
Job Title
Maximize key areas to be FOUND
• Presence • Posting • Interaction • Activity
The RESULT:
Go from not showing up in the top 50% for jobs … to showing up in the
TOP 10%
Or, even the TOP 5%!
From Home Page: • Share posts and photos • Comment on others’
posts
Headline: Brand yourself
Put most important title first. Add alternate titles. • Pharmacist| Manager | Retail Staff Pharmacist • 120 character maximum • Don’t split titles: Marketing and Advertising Specialist • Avoid adjectives: Proven Marketing Coordinator
Headline errors – too vague
List preferred city/industry
Connections count
• 1st degree connections: 30,000 max. (“500+” is maximum shown to others)
Edit your public profile address
• Click “Edit your public profile”
• Shorten to your name or to impress bobbrownpharmd
Default URL:
www.linkedin.com/bobbrown18483
While on public profile page …
• Make profile public (on Google, etc.)
Pump up your summary
Pump up your summary
Add keywords in alpha order
• Add same keywords in Skill section • Get people to endorse you for your skills
Adding free visuals
• Add to Summary, Experience or Education section
• Upload file or save file to partner site; paste URL into box
Post presentations or videos on Slideshare.net Post online portfolio on Behance.com
Pump up your work history
Experience Mistake: • Not including job duties • Find duties on job descriptions!
Include bulleted list
• Copy bullet point from other profiles • Weave keywords throughout
Link company to company page
• Type name until system recognizes it
• Select company from list
• Logo will appear • People can click
logo to go to Company page
Display your education well
• Select college from list so logo shows • List key courses, activities and
accomplishments
Add sections!
Great way to stand out!
List up to 50 skills
• Add the same skills to your Summary section
• List skills that relate to jobs you want
Get / give endorsements
• Ask for and accept skills endorsements • More connections = more endorsements • Endorse others … doing so helps you!
Promote skills endorsements
• Add total into your summary. Update regularly
“I took your advice and added the tally to the top. In one week, I had 50, and now I have 116, getting new endorsements just about every day.”
Grow your network
• Accept invitations and invite people to connect • Your overall network grows exponentially!
Invite your email contacts
• Allow LinkedIn to search your email account • My Network > Add Connections
Export your connection info
• Allow LinkedIn to search your email account • My Network > See all > Manage synched and
imported contacts
Be selective
• De-select Select All • Pick people already on LinkedIn who you know
Uncheck and select individually
Search
your
school
University of Missouri
Grow your network with classmates
Invite mutual friends
Connect on profile
• Customize invitation to share why you want to connect – 300 characters
Example:
You can’t include an email or web address unless you put a space before and after the “.”
Hi Sarah, Long time, no see, I’m seeing a supply chain
director position in St. Louis. If you know of
opportunities, please let me know. Thanks, Paul
Bender, 314-620-2214, paulbender@gmail . com
Apply for jobs
Join up to 50 groups
Or …
Supply chain
Follow target companies
Supply chain
WORK it!
Maximize your LinkedIn presence! • Presence • Posting • Interacting • Activity
wiseru.com | [email protected] | 847-606-5160
To be posted on BBJ.org …
Take Action Guide to take immediate action on what you’ve learned
Services
Maximize your LinkedIn presence! • LinkedIn profile • Resume • Career coaching • Interview prep • Recruiter Reach wiseru.com | [email protected] | 847-606-5160
Using LinkedIn for Job Search
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