USING INTERNET POSSIBILITIES E-tickets On-line pre-registration Social media.

USING INTERNET POSSIBILITIES E-tickets

On-line pre-registration Social media

On-line registration, E-ticketing

History

- On-line registration for visitors from 2002

- E-tickets for exhibitor’s partners from 2008 (to exchange the printed exhibitor invitation bons)

- On-line entry ticket buying from March 2010 (only in Hungary)

Advantages

- fast, comfortable, cost effective (decrease the post, printing and packaging cost)

- well targeted marketing campagne from old registered visitor database

- list of registered visitors as service for our exhibitors (still a project for Hungexpo)

Disadvantages:

- receiving mail box parameters may consider the confirmation e-mail as spam (5% by experience)

- unreadable bar-code on the home printed ticket

In any case, the registration is available on-line by the on-site team, so the entry is garanteed

Practical details:

- Developping and operating by our on-site IT supplier

- Cooperation with the leader hungarian bank for on-line paying solution

Social media

Utilities used by Hungexpo

- video and photo sharing platforms (Youtube, Videa) and virtual social networks (Facebook, Iwiw)

- target = visitor

Main experiences about Facebook

- 1st active Facebook appearance for Travel Show 2011 (3-6th March)

- Profile done in February for sharing programmes, promoting guest co-event „Himalaya Expo” and for lottery

- Last year session’s visitors invited via e-mail to join the page

- 700-800 fans at the begining

- 10 tickets/week drawn among who „liked” the page

- 1 all inclusive wellness week-end for 2 persons drawn among who sent the best holyday photos (1 week before opening the show)

- About 5.000 fans at the show closing date

- creation & operation cost: ~ 920 €

- external operator (creation, researches, draws), internal daily supervision

BtoC in the futur - Facebook:

- involve more the sales team to share every news and to follow an active discussion - change the supplier to be more active, more cost effective- 3 phases: intesive phase (opening-2months);

constant communication (opening-1month);

follow up (closing+1month)

BtoB in the futur:

- research to make about LinkedIn, Twitter, etc. use in Hungary and in the region

- find the best way to communicate via new utilities with our BtoB visitors