SUCCEEDING IN LIFE WITH SOCIAL MEDIA
Using Inbound Marketing for Personal Branding
Nov 22, 2014
Learn how to take advantage of inbound marketing to brand yourself - more specifically using the power of social media and content creation.
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SUCCEEDINGIN LIFE WITHSOCIAL MEDIA
SARAH BEDRICK
INSTRUCTOR
YOUR
@SBEDRICK
SOCIAL MEDIA
1.
2.
3.
WHAT IS INBOUND MARKETING
Q&A SESH
WHAT WE’LL
HOW THESE CONCEPTS CAN HELP YOU
GET INTO TODAY
OVERVIEW & WHY YOU SHOULD CAREDISCUSS 3 MAIN COMPONENTS
AKA PERSONAL BRANDINGLAND THE PERFECT JOB!
GIRL?IS THISWHO
SEChumor
OUTBOUND MARKETING!!!!
OUTBOUND MARKETING IS BROKEN
RECYCLE/TRASH
44%
SAY ‘DO NOT
CALL’
200million
SKIP ADS86%
UNSUBSCRIBE91%
Inbound
marketing is a fundamental
shift in how we relate
to potentialcustomers
Make
marketing people love
HOW DOES ONE DOINBOUNDMARKETING?
Publish NOT AdvertisePeople ignore ads.0.2% Click Through Rate
Be the content, not theads around the content.
How to create a facebook business page
Blogging &Content Creation
SEO Social Media
Podcasting
WHY DOCOMPANIESCARE?
THE INTERNETIS TAKING OVER!80% of consumers connect with brands on
Facebook50% of TV viewers tweet about TV shows68% of CMOs feel unprepared for challenges of socialmedia marketing
BOTTOMLINE!
=INBOUND MARKETINGMATTERS& WORKS!
WHY TAKING CONTROLOF YOUR BRAND ISIS A MUST!
IF YOU DON’T… SOMEONE ELSE
WILL!1
HOW DO YOU PLAN TO STAND
OUT?2
OPENS UPMANY NEWOPPORTUNITIES!3
HOW TO GETSTARTED!
29
BUY YOUR NAME .com, .tv, .org, etc
1.
30
House it
Slap it online2.
ZERPLYZERPLY ASAN ALTERNATIVE
Join Social Sites
3.
WHAT DOES YOUR PROFILE CONVEY?
www.YOURNAME.COM
NOWON TO THECONTENT!
36
RESUMES ARE FOR DINOSAURS
RESUME VS BLOG“SHO
W”“DO”
38
39
BECOME ONE WITH YOUR INDUSTRY
WHAT TO PUBLISH?
• Book reviews• Class presentations• Papers you’re proud of• Things that inspire you• Accomplishments• Videos & other content that you like
…ANYTHING YOU WANT!USE GOOD JUDGEMENT
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases
WHAT TO PUBLISH? PART 2
WHAT DO YOU DO IF...YOU HAVE A POPULAR NAME?
John Smith
Tom Jones
Kyle James
Authority is
determined by
inboundlinks
45
TIPS & TRICKS ONLINE TO STAND OUT• Use Search.Twitter.com or
FollowerWonk.com to look for openings
• Connect with recruiters/employees online via Linkedin and Twitter
• Get Zerply• Go to Industry events (Event
Brite)• Run Social Ads
WHAT NOTTO DO!
1.
2.
3.
POST BAD PHOTOS: Anything you don’t want your mother or boss to see…because they will.
COMPLAIN: Nobody likes the whiners, especially ones who take it to their networks. Just look at the numbers.
WAIT: Remember, if you don’t stake your name onSocial media sites – someone will. Take control.
Sarah BedrickTwitter.com/sbedrickSarahbedrick.com
www.HubSpot.com
THANKYOU
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