02/07/2022 www.rba.co.uk 1 Using Google Professionally Oh, what larks! CILIPTV, Wednesday, 3 rd September 2014 RISC Global Cafe, London Street, Reading Karen Blakeman RBA Information Services [email protected]www.rba.co.uk twitter.com/ karenblakeman Slides available on authorSTREAM, Slideshare and http://www.rba.co.uk/as/ This work is licensed under a Creative Commons Attribution- ShareAlike 4.0 International License .
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08/04/2023 www.rba.co.uk 1
Using Google ProfessionallyOh, what larks!
CILIPTV, Wednesday, 3rd September 2014RISC Global Cafe, London Street, Reading
Google Play App Revenue Doubles in a Year http://mobilemarketingmagazine.com/google-play-app-revenue-doubles
With increased revenue, wearables focus, Google takes fast lane to mobile transition http://tech.firstpost.com/news-analysis/increased-revenue-wearables-focus-google-takes-fast-lane-mobile-transition-227605.html
Google Brings More "Now" To Search With New Quick Answers http://searchengineland.com/google-brings-more-now-capabilties-to-search-with-new-quick-answers-169658
Edition of Monday, January 19, 1998, page 23 - Newspaper - Lavanguardia.es http://hemeroteca.lavanguardia.com/preview/1998/01/19/pagina-23/33842001/pdf.html
EU Court of Justice ruled that Google is a “data controller” under Data Protection legislation and must remove links to information that is “inadequate, irrelevant .... or excessive” from search results on a person’s name.
Subject can apply to have links in search results that point to specific information removed from the results
Not just Google – all search engines with an EU presence
Only applies to searches conducted in the EU + Norway, Switzerland, Iceland and Lichtenstein
Not automatic – subject has to apply and request will be assessed to see if the information is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”
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How to get around it?
Google now removing results (and also adding back in results!) from searches in European country versions of Google
Indicates on the results page if information has been excluded
Google adds removal statement from all results for searches on personal names even if nothing has been removed
Use non-European Google to see all results e.g. Google.com, Google.ca - but will see country biased results
Personalises search based on– location – country, town
– past search history
– past browsing activity
– your activity in other areas of Google e.g. YouTube, blogs, images
– what other people have clicked on for similar searches
– the device you are using
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Google's Privacy Policy
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"Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."
Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html
"we're more excited than ever to build a seamless social experience, all across Google"
“When you do a multi-term query on Google (even with quoted terms), the algorithm sometimes backs-off from hard ANDing all of the terms together.......it’s clear that people will often write long queries (with anywhere from 5 to 10 terms) for which there are no results. Google will then selectively remove the terms that are the lowest frequency to give you some results (rather than none)....Soft AND is a way to reduce the overall frustration and give the searcher something to examine (and with luck, a chance to reformulate their query).”
Tries to make “sense” of your query and put it into context, natural language queries
Not just search history but also your location, device being used
Announced 26th September 2013 but had already been implemented for about a month
Many aspects had been tested over the previous months and past year
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Menu options change depending on your search
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Google Maps
Google rewrites page titles
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Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039
Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html
Some Of The Weird Issues When Google's Quick Answers Come From Random Sources http://searchengineland.com/weird-issues-googles-quick-answers-comes-random-sources-197611
“Answers” appear at top of the results page and below the ads
“Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”.
• Search all scholarly literature from one convenient place
• Explore related works, citations, authors, and publications
• Locate the complete document through your library or on the web
• Keep up with recent developments in any area of research
• Check who's citing your publications, create a public author profile
BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews http://www.biomedcentral.com/1472-6947/13/7
No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika's MedLibLog http://laikaspoetnik.wordpress.com/2013/07/09/no-google-scholar-shouldnt-be-used-alone-for-systematic-review-searching/
BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough