Using Google Glass for Market Research

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We engaged a range of shopper audiences to conduct auto-ethnographic interviews, representing different ages and life stages.

Each shopper used Google Glass to record video footage of the entire shopping experience while talking aloud to explain their purchase considerations and decision-making thoughts in the moment. Afterwards, we re-watched the footage together with the participants to gain further context around their experiences.

Since then, we’ve partnered with companies to incorporate a Glass approach into their research capabilities. It has inspired several clients to imagine how insights derived from first-person perspective video can impact how qualitative research is conducted and shared in their organizations.

THANK YOU!