Using Google AdWords for SEO

Google Confidential and Proprietary

Using Google AdWords for SEO

Stanislav Dimitrov, Ad Academy

Google Confidential and Proprietary

•  10 years professional SEO/SEM •  Google Certified Trainer •  Co-founder @AdAcademy •  AdWords Partner •  MOZ Ranking factor contributor

About me

Google Confidential and Proprietary

Great SEO Always Starts With Great Keyword Research

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Google Analytics is an Unreliable Source

Multi-Channel Funnels (MCF)

Tells you about what you’re already ranking on, not what you're missing out on

Google Confidential and Proprietary

Google Keyword Planner

Google Confidential and Proprietary

Monthly Trends With Keyword Planner

Google Confidential and Proprietary

Google’s Keyword Tool is an Undependable Source

Multi-Channel Funnels (MCF)

It doesn’t always provide complete, accurate data

Google Confidential and Proprietary

Monthly Trends in AdWords

Google Confidential and Proprietary

Third Party Keyword Tools

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Third Party Keyword Tools

Multi-Channel Funnels (MCF)

Keyword suggestion data unreliable from a conversion perspective

Google Confidential and Proprietary

Real Campaign Data for Your Own Site

Multi-Channel Funnels (MCF)

•  Geo-Targeted Volume Data •  Actual Performance Data •  It's Proprietary Data •  Cost-Per-Click Data

Google Confidential and Proprietary

Keywords vs. Search Queries

Multi-Channel Funnels (MCF)

SEO tip: Unpack keyword data to search queries

Google Confidential and Proprietary

Target Keywords Geographically

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Improve Your Click Through Rate (CTR) on Keywords

Multi-Channel Funnels (MCF)

Keyword > ad > landing page

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Optimizing Your Landing Page

Multi-Channel Funnels (MCF)

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Google Confidential and Proprietary

Content Network Link Research

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Link Prospects With Display Planner

Google Confidential and Proprietary

Link Prospects With Display Planner

Google Confidential and Proprietary

Content Network Content Research

Multi-Channel Funnels (MCF)

Get ideas about content marketing

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Demographic Targeting

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Link Exposure

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Planning for Gold (Search Query Analysis)

Multi-Channel Funnels (MCF) Conversions, Conversion rate, Impressions, CTR, CPC

Google Confidential and Proprietary

AdWords - The SEO Litmus Test in Action

Multi-Channel Funnels (MCF) Most SEO work sucks because …

Google Confidential and Proprietary

Using Paid & Organic Report in AdWords

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Using Paid & Organic Report in AdWords

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Avoid Cannibalization & Maximize ROI

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Get Complete Analysis of Search Impression Share

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Perform Combined PPC & SEO Keyword Research

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Keywords With High Average Cost Per Click (CPC)

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Keywords With A Large Number Of Impressions

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

High Quality Score, High Volume Keywords

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Text Ad Copies

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Banner Ad Performance

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Destination URLs

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Linking AdWords and Analytics

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Multi-Channel Funnels for SEO/AdWords Conversions

Multi-Channel Funnels (MCF)

How many touch-points before a conversion happens?

Google Confidential and Proprietary

Converted Clicks / Conversions

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Conversion Value

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Test Creatives in Sitelinks Extension

Multi-Channel Funnels (MCF)

Predefine visitors in search results

Google Confidential and Proprietary

Double SERP Presence With Upgraded Sitelinks

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Sitelinks Extension

Multi-Channel Funnels (MCF)

How searchers react to creatives in sitelinks

Google Confidential and Proprietary

Test Product Images in Shopping Results

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Google Confidential and Proprietary

Test Performance on Mobile Devices

Multi-Channel Funnels (MCF)

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

stanislavdimitrov

searchrocks

[email protected]

www.AdAcademy.net