Using GIS to Better Communicate with Your Audience: 3 Key …€¦ · 2016 Esri User Conference—Presentation, 2016 Esri User Conference, Using GIS to Better Communicate with Your

Using GIS to

Better Communicate

with Your Audience:

3 Key Factors

Gregory Menvielle - @pyramedium

Z-9 Startup Area

Slides: @smartnotify

or email me

or www.smartnotify.us/esri

Questions are more than welcome

Let’s get comfy

Today’s Goals

3 Keys For Better GIS-Based Communications

IoT <—> GIS Integration

Customers are humans

SmartNotify AICommunity: SmartNotify — Esri UC 2016

or

Send UC2016 to

303.848.8415

Let’s be interactive!

Key #1:

Data Lies

Geo Source Reliability

Physical Web (beacons, sensors…)

Internet of Things

Social Media

Web Links (IP address)

Phone Number

Cell Phone Number

Email (IP address)

VOIP

Key #2:

Whom Not to target

Can they make it?

Do They Care? (hint: no)

Key #3:

Customers are Humans

@smartnotify

www.smartnotify.us/esri

Booth Z-9 Startup Zone

AI 4 Communications