Using Facebook for Marketing Your Small Business

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Facebook MarketingFor Placer School for Adults Spring 2014

View this presentation online at:

http://www.coryon.com/placersocialclass2014

Coryon [email protected]

What is Internet Marketing?

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Let’s Start with the Basics

• Start with a persuasive website• Drive traffic from a variety of sources:

Search Engines (SEO)

Social Media

Email

Videos

Local Search

Lots more options…

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Why is Online Marketing about

Content?

Audience Focused

Communication

Branding

Relevant and Valuable

Informative and Interesting

Content Marketing is:

Content Marketing isn’t:

Are you ready to stand out?

Make your Blog the Hubof your Online Marketing

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

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Why Bother?• Is your market on Facebook?

Is your Business Engaging?• Can you create good content?• Can you answer questions?

Do you have a Strategy?• Facebook can fit into your existing marketing plan

Can Facebook be an Easy Addition?• Facebook can be simple, but don’t expect much• Posts and comments can be small but should be regular

Do Likes Really Matter?• Not really, unless you are marketing to them• Website traffic for offers matters most

Facebook – The Big Picture

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• Set up a business page

• Create an editorial calendar and plan out content

• Use Facebook as a place to post simple content related to your existing blogging and email marketing

• Great place to research your market

• Find groups, pages, places and interests

• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/

Can I use for my business?

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• Create a Page

• From your profile go to Pages then click Create a Page

• Upload Timeline Image – 851X315 pixels

• Upload Profile Icon – 160X160 pixels

• Read More - http://www.copyblogger.com/timeline-cover-photo/

• Fill Out all Info – Add Sections

• Study other Facebook Pages

• Invite Friends to your Page

Getting Started with a Facebook Business Page

Consider Blogging as Hub to Online Marketing

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Here’s Why!Blog Marketing Starts with Content

Generate Traffic, Leads and Sales

Link Bait for SEO

Build Trust and Relationships

Answer Questions

Increase Brand Awareness

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Blogging and SMM References

Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/

Blogging glossary (including dofollow/nofollow)http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-

blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

Content Marketing – Check out Videos 13 and 14 for Facebook Power Editorhttp://ecommerce.shopify.com/guides/content-marketing

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Facebook References

The Basics – Facebook Help from Facebookwww.facebook.com/marketing

www.facebook.com/help/382987495087424/ - Pages help

Facebook Marketing Biblegold.insidenetwork.com/facebook-marketing-bible/

Facebook Marketing Series from Mashable – Many good articlesmashable.com/category/facebook-marketing-series

Article with Good Tips to Get Started – Includes Examplesblog.socialmaximizer.com/14-tips-for-marketing-on-facebook/

Facebook Marketing for Small Businesseswww.socialmediaexaminer.com/facebook-marketing-for-small-business/

Powerpoint with Examples of Larger Companies using Facebookslideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages

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