Using Design Thinking in Innovation and How to Apply it to Your Career Craig Damlo 2015 PNW AIAA Technical Symposium - Northwest Aerospace at the Forefront of Innovation
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Using Design Thinking in Innovation and How to Apply it to Your Career
Craig Damlo
2015 PNW AIAA Technical Symposium - Northwest Aerospace at the Forefront of Innovation
Agenda:๏Design Thinking Overview๏Aerospace Applications๏Career Applications
Traditional Innovation Process
Strategy Brainstorming Development Define Evaluation
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Traditional Innovation Process
68%
“People who design products are experts cursed
by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.
Chip HeathMade to Stick
Design Thinking Process
Design Thinking Process
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Design Thinking Process
16% 16%
The Edges - Proof
Empathize
✤Observe✤Engage✤Immerse
Define
✤Review✤Focus✤Understand
Ideate
✤Brainstorming✤Flare✤Variety
Prototype
✤Try✤Explore✤Solve
Test
✤Refine✤Learn✤Sample
Does it work?Low-Birth-Weight Infant Mortality
Embrace
✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal
✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital
✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive
Design Thinking in AerospaceHow Can it be Applied?
What’s Missing?
Strategy Brainstorming Development Define Evaluation
Test
✤Mockups✤Full size✤Sample
Prototype
✤CAD✤Physical
Ideate
✤Sketch✤Brainstorm
Define
✤RFI?✤RFQ?✤SCD?✤Standards?✤Regulations?
Empathize - Who & How
✤Builders✤Operators✤Passengers
Why It’s Important
20152010 20202005 2025
Roll OutFirstFlight
Named 787 First
Delivery-9 FirstFlight
-9 FirstDelivery
-10 FirstDelivery
Current Backlog
Public Acknowledgementof iPhone
Roll Out
Launch
3G Launch
4 Launch
5 Launch
5C Launch
6 Launch iMplant
Design Thinking in Your CareerReally just career advice
Design Thinking
•How do people view you?•How do you see yourself happy?
Design Thinking
•What is the job you want?
•What can you do to get there?•What training can you take?
Design Thinking
Design Thinking
•Write a job description and search for it online
•Try other jobs:•Volunteer for projects•Look for internal transfers
Design Thinking
Recognize and use the cultural language of your company.
Always carry a notebook.Always take notes.
Have fun!
32%
3%
23%
42%
Personal Work Commuting Sleep
Learn methodologies over procedures.
Ask stupid questions.
Find a mentor.
Hack your HR policies.
Key Takeaways
•Empathy is key•Design for the edges•Don’t just meet requirements•Solve problems & provide solutions•Try, try, and try again•Learn from your failures
Thank you.Any questions?
https://www.linkedin.com/in/craigdamlo
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