Using Data in the FMCG Industry

WE ARE SOCIALCOPS

We work with organizations to help them make better decisions using data.

§  Our work has won accolades from the United Nations, Microsoft and IBM. §  The Economic Times, Fast Company and

Times of India think our work is cool. §  We reach millions of people in the remotest

parts of the country through our partner non profit and government networks.

§  We are India’s largest Open Data Exchange.

70% OF THE WORLD’S GROWTH IS EXPECTED TO COME FROM EMERGING MARKETS

SOCIALCOPS.ORG

More than 50% of India lies in the Working Population.

And forms a major segment of the buying population.

90% of the market is run by tiny family-run stores.

Lack of organisation in the retail sector makes it even worse for the companies to channelize the resources.

Organised retail sector is growing at the pace of 20% every year

It is a high time to utilize the changing trends to power up the sales.

YET, RURAL MARKETS ONLY CONTRIBUTE 40% OF THE TOTAL

CONSUMPTION IN INDIA

You might be spending valuable money, time & resources reaching people who eventually

might not buy your product.

What if we could ensure that every $ spent went on reaching a person who will turn into a customer?

I’m sure you’ve asked yourself these questions

multiple times

How do I increase sales?

Am I targeting the right retailers and wholesalers?

Which new markets to expand to?

Which markets to launch a new product in?

Am I spending my money on the right growth markets?

Corporates, Governments and Nonprofits use our data to make better decisions everyday. We are India’s largest data exchange. Use our granular, household level information about emerging markets to make better decisions everyday.

MOBILE FIELD STAFF 3000+ mobile workers giving us data from remote areas.

PUBLIC DATA SOURCES We have access to approximately 1000+ government data sources.

DATA BANK We now have over 100 million data points by organizing public data from past 10 years.

NONPROFIT PARTNERS

120+ nonprofit partners reaching 2.5 million people pledge their internal data to us

GEO- INTELLIGENCE

What Data Do You Need?

1. DEMOGRAPHY

2.

3. 4.

•  Population, Birth Rate, Death Rate•  Household level breakdown (Gender,

Age, Address)•  Occupation and Education•  Deposits, Savings and Credits

•  Post Offices, ATMs, Banks, Schools, Chemists, Doctors

•  Subzi Mandis, Branded Showrooms, Village Industries

•  Petrol Pumps, Fire Stations, LPG Filling Stations•  Tourist Spots, Cinema Halls, Stadiums

INCOME & EXPENDITURE

•  Household Assets & Amenities•  Item wise Consumer Expenditure •  Deposits & Credits•  Purchasing Power & Aspirations•  CIBIL Scores•  DDP, Poverty Status

ADVERTISING •  Readership data for Periodicals•  Newspapers, of National as well as Vernacular

publications•  Monthly viewership data for Television Channels•  Targeted campaigns case studies

The Data You Need Will Differ Based On Your Issue.

For instance, lets say you want to understand where you want to

open new stores to maximize the outreach effectiveness to increase sales.

Use our simple drag & drop interface to find the solution to your data problem.

         Search  a  district…  

Sort by: None Literacy Rate Population Sex Ratio Literacy Rate Area

DELHI- SOUTH 2.734 Million 1000:921 251 Sq. KM

Pick the cities, towns & states that you want to target

Which localities do your target consumers live in?

         Search  a  district…  

Sort by: Income Level Education Proximity to Services Amenities Credit Scores

DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM

           Search  a  district…  

Sort by: Income Level Education Proximity to Services Sex Ratio Credit Scores

DELHI- SOUTH; SAKET 2.734 Million 1000:921 251 Sq. KM

Where do people who can afford your products live?

           Select  a  Layer…  

Proximity to Services Doctors Chemists ATMs Banks Police Stations Schools

ANDHRA PRADESH 49.67 Million 1000:934 160,205 Sq. KM

If you had to target these localities, which Retailers would you target?

LOCATION: B-121, Malviya Nagar OWNER: Mr. Shyam Gupta CONTACT: +91-9893858525

Super Mart

And answers to many more questions..

Where to advertise to gain most traction? What do Users think about your Products?

Where to offer Discounts and Offers?

We not only provide data – our product allows you to Search, Query & Visualize the data you

need to make a reliable decisions.

1 CLICK EXPORT

DATA SEARCH PROBLEM How to search millions of data sets easily & fast to find the data point you need the most?

FAST & RELEVANT

ANY TYPE OF QUERY

DATA SECURITY

EASY DATA FILTERING

Lightning fast & relevant results for every search

Full text, location, numeric queries – you search inside datasets.

OVERVIEW OF FEATURES

POWERFUL INDEXING Using our superior ontology, filter by topics, tags & source.

Sort, refine & mathematically manipulate datasets.

Export data into excel, STATA or SPSS in one click of a button.

Maintain high standards of data security with firewall deployment.

DATA ANALYSIS PROBLEM

How to analyze data to make sense of it to improve accountability and utilization

DYNAMIC DASHBOARD

ON THE FLY ANALYTICS

Dynamic State, District Maps

Treemap Circular Dendogram

Clustered Force Layout Steam Graph

Dynamic Bar Chart

Use multi stakeholder views (divided geographically & issue based) to make sense of data at granular levels.

OVERVIEW OF FEATURES

Map relationships between columns, rank frequencies & create visualizations – all in one click.

SAMPLE VISUALIZATIONS

120+ partners 1.5 million people

We are a team of passionate engineers, economists & data scientists who believe that the solution to our world’s biggest problems lies in technology. Team draws from Goldman Sachs, Barclays Capital, Microsoft, IBM, Teach for India, Deloitte, Young India Fellowship Nanyang Technological University (Singapore), London School of Economics & IIT

The work we’ve done at the intersection of technology, data and people to have a positive influence on society have won us awards at the global level.

Including: NASSCOM Innovative Startup of the Year Forbes ‘30 under 30’ ; Fortune ‘40 under 40’ IBM Smarter Planet Challenge

LETS CHANGE THE WORLD TOGETHER!

Prukalpa Sankar [email protected]

+91 9910966512

@Social_Cops

www.socialcops.org

Reach out to us!