Using Creativity To Win - DAS, 3/3/16

Page 1 <img data-url='document/using-creativity-to-win-das-3316.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/1.jpg' width='140' height='200' /> CREATIVITY to

WIN

Page 2 <img data-url='document/using-creativity-to-win-das-3316.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/using-creativity-to-win-das-3316.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/using-creativity-to-win-das-3316.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/using-creativity-to-win-das-3316.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/using-creativity-to-win-das-3316.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/using-creativity-to-win-das-3316.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/using-creativity-to-win-das-3316.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/using-creativity-to-win-das-3316.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/using-creativity-to-win-das-3316.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/10.jpg' width='140' height='200' /> LEARNINGS1. STOKE THE CREATIVE FIRE2. BUILD IT IN-HOUSE3. MAKE YOUR CMO A ROCK-STAR

Page 11 <img data-url='document/using-creativity-to-win-das-3316.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/11.jpg' width='140' height='200' /> 2AVERAGE CMO LASTS

5.5AVERAGE GS&P CMO LASTS

175% LONGER THAN AVERAGE

Page 12 <img data-url='document/using-creativity-to-win-das-3316.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Using Creativity To Win - DAS, 3/3/16' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030317/586e87541a28aba0038b6ce3/html5/thumbnails/12.jpg' width='140' height='200' /> THANK YOU!

Using Creativity To Win - DAS, 3/3/16

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