Susan S. Shockey, Ph.D., CFCS, CPFFE USDA, National Institute of Food and Agriculture George Barany, Consumer Federation of America Andrea Pellegrini, University of Illinois, USFSCO, Student Money Management Center Kathy Sweedler, University of Illinois Extension
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Susan S. Shockey, Ph.D., CFCS, CPFFE USDA, National Institute of Food and Agriculture
George Barany, Consumer Federation of America
Andrea Pellegrini, University of Illinois, USFSCO, Student Money Management Center
Kathy Sweedler, University of Illinois Extension
Andrea Pellegrini
Visiting Assistant Director, Student
Money Management Center,
University Student Financial
Services and Cashier Operations,
University of Illinois
Kathy Sweedler
Consumer Economics Educator,
University of Illinois Extension
George Barany
Director or Financial Education,
Consumer Federation of America
Susan Shockey
Susan S. Shockey, Ph.D., CFCS, CPFFE
USDA, National Institute of Food and
Agriculture
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College students and savings
America Saves and America Saves
Week
A successful pilot model for reaching
college students and staff
How you can replicate the University
of Illinois model
Questions and answers
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What type of organization are you affiliated with?
a. Higher education
b. Military
c. Government
d. Non-profit
e. For-profit
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To what degree have you been involved in an
America Saves campaign?
a. None
b. Participant
c. Partner
d. Campaign Coordinator
e. Other _________
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Students now foot an expanding share of the college tuition bill, while parents scale back.
Sent: Wednesday, April 11, 2012 1:13 PM Subject: Re: UI Saves wrap up brief
Thanks, Michele. I don't want Springfield to win either! So I'll do my best!
Doris
Subject: UI Saves wrap up brief
Hi Doris,
Here’s a brief announcing the wrap up of the UI Saves competition. I realize you’ve already promoted this, but if you have room, we’d really appreciate a last burst of promotion – Springfield’s ahead right now, and we just can’t have that!
Please let me know if you have any questions or want any changes made.
Thanks so much,
-Michele
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Credible sources helped promote competition
Competition provided immediacy to set goal
Competition motivated people to spread the
word
Images had most impact with social media
Human Resources was an important partner
for staff participation
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Change prize structure
Plan for images/photos to be used with
social media
Have email notes, news releases and
partners ready to go prior to kick-off
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Find a competitor
o How to calculate winner fairly
Create a planning and implementation team
Define structure of competition
o Targeted audience
o Length and dates of competition
o Main messages
Identify and approach partners
America Saves staff available for technical
assistance and support 44
Websites o America Saves, www.americasaves.org
o University of Illinois Saves, http://www.universityillinoissaves.org/
o Student Money Management Center, http://studentmoney.uillinois.edu/
o Financial Wellness for College Students, http://web.extension.illinois.edu/financialwellness/
Twitter o https://twitter.com/AmericaSaves
o https://twitter.com/ILStudentMoney
o https://twitter.com/finwellnessuie
Facebook o https://www.facebook.com/AmericaSaves
o https://www.facebook.com/FinancialWellnessUIE
o https://www.facebook.com/ILStudentMoney
YouTube o http://www.youtube.com/user/AmericaSaves11