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“Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist National Institute on Aging
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“Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Dec 15, 2015

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Page 1: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

“Using Cognitive Aging and Vision Research to Develop

Senior-friendly Online Resources”

***************Stephanie Dailey

Educational Research SpecialistNational Institute on Aging

Page 2: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

NIH Senior Health. gov: A Research-based Design

Page 3: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Overview

This presentation describes the research on which the design of the NIH Senior Health web site is based.

Also shown are the web site’s senior-friendly features and the ways in which they address the cognitive and visual changes that typically occur with aging.

Page 4: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What is NIHSeniorHealth?

A web site that presents aging-related health information in a senior-friendly format.

A joint project of the National Institute on Aging (NIA) and the National Library of Medicine (NLM), both part of the National Institutes of Health (NIH).

Based on NIA’s cognitive aging research. The web site has also been tested with groups of older adults to ensure that they can easily use it.

Page 5: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

NIHSeniorHealth represents an NIH partnership involving:

The National Institute on Aging (NIA) Providing research on cognitive aging and subject

expertise on aging-related diseases and conditions.

The National Library of Medicine (NLM) Providing expertise in effective information delivery and

“best fit” technology.

Other NIH Institutes Providing subject expertise on aging-related diseases

and conditions.

Page 6: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What makes a web site senior friendly?

A senior-friendly web site is one where people 60 and older can easily see, comprehend, remember, and navigate the information.

Page 7: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Why do older people need a senior-friendly web site?

Research funded by the National Institute on Aging has shown that visual and cognitive changes among older adults can affect how well they perform in an online environment. 1

1 Craik and Salthouse, 2000; Morrell, 1997

Page 8: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How does NIHSeniorHealth address these needs?

It includes senior-friendly features that are designed to address the types of cognitive and visual changes in older adults that can prevent them from having a positive online experience.

Page 9: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What are the cognitive changes that the web site addresses?

The cognitive changes addressed by the web site design include changes in:

working memory perceptual speed text comprehension

Page 10: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What is working memory?

Working memory is the ability to

simultaneously store and process information. Research shows that working memory declines with aging.2 On the web site, repetition is one of the techniques used to address working memory.

2 Craik and Salthouse, 2000

Page 11: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Text Text conveys conveys initial initial information.information.

Text Text conveys conveys initial initial information.information.

Page 12: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Video Video reinforces reinforces Text.Text.

Video Video reinforces reinforces Text.Text.

Page 13: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Open-captioning Open-captioning on videos on videos reinforcesreinforcesaudio information.audio information.

Open-captioning Open-captioning on videos on videos reinforcesreinforcesaudio information.audio information.

Page 14: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Quizzes Quizzes reinforce reinforce points made points made in text.in text.

Quizzes Quizzes reinforce reinforce points made points made in text.in text.

Page 15: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Quiz answer Quiz answer repeats repeats original original wording wording from text.from text.

Quiz answer Quiz answer repeats repeats original original wording wording from text.from text.

Page 16: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Using repetition helps working memory:

Content is Content is repeated in repeated in question-question-answer format answer format (FAQ).(FAQ).

Content is Content is repeated in repeated in question-question-answer format answer format (FAQ).(FAQ).

Page 17: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Re-reading of content also aids working memory:

Forward-Forward-backward backward navigation navigation facilitates re-facilitates re-reading.reading.

Forward-Forward-backward backward navigation navigation facilitates re-facilitates re-reading.reading.

Page 18: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What is spatial working memory?

Spatial working memory is the ability to visualize and recall where objects are located. Research shows that a person’s spatial working memory declines with aging.3 Locating the navigational controls in the same place on each page is one way the web site accommodates declines in spatial working memory.

3 Craik and Salthouse, 2000

Page 19: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How the web site addresses changes in spatial working memory:

ConsisteConsistentntlocation location ofofmain main menu menu button.button.

ConsisteConsistentntlocation location ofofmain main menu menu button.button.

Consistent Consistent placement placement of chapter of chapter and and subchaptesubchapter buttons.r buttons.

Consistent Consistent placement placement of chapter of chapter and and subchaptesubchapter buttons.r buttons.

Consistent Consistent location of location of “next page” “next page” and and “previous “previous page” page” buttons.buttons.

Consistent Consistent location of location of “next page” “next page” and and “previous “previous page” page” buttons.buttons.

Page 20: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What is perceptual speed?

Perceptual speed is the speed at which a person processes information. Research shows that a person’s perceptual speed slows down with aging.4 On the web site, there is no scrolling text, and navigation is always under the control of the user.

4 Salthouse, 1993.

Page 21: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How the web site addresses changes in perceptual speed:

Forward-backward navigation allows user to self pace.

Forward-backward navigation allows user to self pace.

Page 22: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What is text comprehension?

Text Comprehension is the ability to understand written text. Research shows that a person’s ability to understand certain aspects of written text -- such as inferences -- declines with aging.5

Plain language, “chunking” of information, and the use of text-relevant images are some ways the web sites addresses changes in text comprehension.

5 Park, 1992

Page 23: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How the web site addresses changes in text comprehension:

Content Content written in written in plain plain language. language.

Content Content written in written in plain plain language. language.

Ample white Ample white spacespacedirects the focus directs the focus to the content. to the content.

Ample white Ample white spacespacedirects the focus directs the focus to the content. to the content.

Minimal use Minimal use of passive of passive voice.voice.No No inferences.inferences.

Minimal use Minimal use of passive of passive voice.voice.No No inferences.inferences.

Page 24: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How the web site addresses changes in text comprehension:

Content Content presented presented in short, in short, “chunked”“chunked”segments. segments.

Content Content presented presented in short, in short, “chunked”“chunked”segments. segments.

Text-relevant Text-relevant photos aid photos aid comprehensiocomprehension.n.

Text-relevant Text-relevant photos aid photos aid comprehensiocomprehension.n.

Page 25: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

What vision changes are addressed by the web site design?

Vision changes that occur with aging include reductions in the amount of light that reaches the retina, loss of contrast sensitivity and loss of the ability to detect fine details.6 The web site accommodates these visual changes in older adults by using:

A “talking web” that reads the text aloudLarge, sans serif typeButtons that enlarge text and show high contrast Dark type against a light background and lots of

white spaceLarge icons

6 Echt, 2002

Page 26: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

How the web site addresses vision changes:

Talking Web.Talking Web.Higher Higher contrast.contrast.Larger type.Larger type.

Talking Web.Talking Web.Higher Higher contrast.contrast.Larger type.Larger type.

Dark type Dark type against a light against a light background background provides high provides high color contrast.color contrast.

Dark type Dark type against a light against a light background background provides high provides high color contrast.color contrast.

Large, sans Large, sans serif type.serif type.

Large, sans Large, sans serif type.serif type.

Page 27: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Testing

The NIH Senior Health web site has been tested a number of times with groups of older people. The ages of the people tested ranged from 60 to 88.7

Both usability testing and online and in-person focus group testing were used.

7 Morrell, Dailey, and Rousseau, 2003

Page 28: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Testing

The site was tested to determine how easy it was for older adults to navigate, understand, and read the information presented.

The site was also tested for its visual appeal.

Page 29: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Testing

Throughout the many rounds of testing, the writing style and the page layout were consistently rated highly by older users.

Test results pointed to navigation as the area most in need of adjustment.

Page 30: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Testing

The following screen captures show findings and recommendations from

early usability testing.

Page 31: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Positive aspects of the design as determined by usability testing on an early version of the site.

The information is divided into short concise blocks which doesn’t overwhelm the reader.

Top Menus

Side Menus Main Text

Bottom Menus

Page 32: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Positive aspects of the design as determined by usability testing on an early version of the site.

The text is large enough for the older adults to read.

Page 33: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

These recommendations from usability testing on an early version of the web site were incorporated into the design.

The site requires the user take too many steps to access the lower levels of information.

Consider placing the important information higher up in the structure. Consider getting rid of the “Welcome to AgePage” page. Replace the information with the information listed on the “Topics” page.

1 2

3 4

Page 34: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

These recommendations from usability testing on an early version of the web site were incorporated into the design.

The structure of the site is too deep.

In order to get to a list of topics pertaining to the overview of what Alzheimer’s disease is, the site requires 4 clicks from the user. At this point, the user sees another list of topics.

Recommendation: Consider reducing the number of steps required of the user to access important information. For example, the middle page between the Home Page and the list of topics is an unnecessary step.

There are too many preliminary steps. Put meaningful choices of content higher in the tree structure.

Page 35: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Most Popular Topics:

1. Exercise for Older Adults2. Alzheimer’s Disease3. Balance Problems4. Prostate Cancer5. Lung Cancer

Page 36: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Web Site Traffic Oct 1 – June 30

Page Views =    2,375,110   Unique visitors = 266,260          

Page 37: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

References

Craik, F.I.M., and Salthouse, T.A. The Handbook of Aging and Cognition. Mahwah, NJ: Lawrence Erlbaum Associates, 2000.

Echt, K.V. Designing web-based health information for older adults: Visual considerations and design directives. In R.W. Morrell, ed. Older Adults, Health Information and the World Wide Web, 61-88. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.

Morrell, R.W. The application of cognitive theory in aging research.

Cognitive Technology, 2 (1997): 44-47.

Page 38: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

References (contd.)

Morrell, R. W., Dailey, S. R., & Rousseau, G. K. (2003). Commentary: Applying Research: the NIH Senior Health Project. In N. Charness & K. W. Schaie, (eds), Impact of Technology on Successful Aging (pp. 134 - 161). New York: Springer Publishing.

Park, D.C. (1992). Applied cognitive aging research. In F.I.M. Craik & T.A. Salthouse, (Eds.). Handbook of Cognition and Aging. (pp. 449-493). Mahwah, NJ: Lawrence Erlbaum Associates.

Salthouse, T.A. (1993) Speed Mediation of Adult Age Differences in Cognition. Developmental Psychology, 29, 722-738.

Page 39: “Using Cognitive Aging and Vision Research to Develop Senior-friendly Online Resources” *************** Stephanie Dailey Educational Research Specialist.

Visit NIHSeniorHealth

at

www.nihseniorhealth.gov