Recover Lost Impressions With Bing’s Share of Voice Report Negative Keywords Tool
Recover Lost Impressions With
Bing’s Share of Voice Report
Negative Keywords Tool
What does Share of Voice report tell you?
It shares details of the number of times your ad is shown as a percentage of total impressions served along with the % of impression lost as a result of your campaign settings.
Insights shared by SOV Report Impression Share Lost to Budget Impression Share Lost to Rank Impression Share Lost to Landing Page Relevance Impression Share Lost to Keyword Relevance Impression Share Lost to Bid
Next slides explain the step-by-step process to create your SOV report…..@karooya
Step 1: Go to the reports tab
Step 2: Click on Share of Voice in the right side , under ‘Performance’
Step 3: Enter the details and select campaign/ ad group for which you want to generate the report
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Here is an example:
The report suggests reviewing the
account’s keyword structure and how
relevant they are with the ad copy.
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In the next slide learn how you can use the SOV report’s keyword insight to further get an idea on which competitor is getting the most out of those
keywords.
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Step 1: Go to the keywords tab
Step 2: Select the keywords (you can refer your SOV data to pick those specific keywords only)
Step 3: Click on ‘Details’ and then on ‘Selected under ‘Auction Insights’
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Step 4: You can view the details of the competitor sites and their impression share
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Karooya’s Negative Keywords Tool makes it easy to save 10-20% of your Bing Account’s spend in minutes