Ushuaia Ibiza Beach Facebook stm

FACEBOOK: WHERE DO WE GO FROM HERE?

Alfonso Giménez, Palladium Hotel GroupJavier Peso, Pay-touch

Palladium Hotel Group has successfully merged the online world with the real world.

@socialtrav ,#STM2012

– Spanish family company established in the 60’s– 48 hotels in 6 countries, 13.832 rooms– Consists of seven distinct brands:

CORE BUSINESS SPECIAL PRODUCTS

@socialtrav ,#STM2012

CORE BUSINESS SPECIAL PRODUCTS

VIP

Serv

ices/

Adul

ts-O

nly

4* &

5*

All I

nclu

sive

3* &

4*

Fam

ily O

rient

ed

Live

DJ P

erfo

rman

ces

Dayti

me

parti

es

4* U

rban

Hot

els

Bouti

que

Hote

l

Live

Roc

k Co

ncer

ts

@socialtrav ,#STM2012

The Hotel

Stunning SuitesFreshwater poolsRestaurants

Wellness CenterBeach ClubBars

Stunning Suites Freshwater Pools Restaurants

Wellness Center Beach Club Bars

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The Events

Dj’s concertsLive EventsFashion shows

Art exhibitions

CorporateEvents

DJs Concerts

Live Events

Fashion Shows

CorporateEvents

Art Exhibitions

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Hotel Guests

Clubbers & Music LoversAvant-garde & TrendsettersNew Technology Users

Internet & Social Media Fans

20 to 55 years old guestsAverage age: 36.

Clubbers & Music Lovers

Internet & Social Media Fans

Pioneers & TrendsettersNew Technology Users

20 to 55 year-old guestsAverage age: 36.

@socialtrav ,#STM2012

Technology Pioneers

Led screensChromotherapy

Livestreaming

Ushuaïa APP

LED Screens

Live Streaming

ChromotherapyUshuaïa APP

@socialtrav ,#STM2012

Facebook Presence: Setting-up

Set-up

Launching

Sponsoring

Analysis & ROI

Development of RFID & Facebook Presence in 2010

Facebook Team Spain

MediaCoverage

@socialtrav ,#STM2012

MediaCoverage

Set-up

Launching

Sponsoring

Analysis & ROI

Facebook Presence: Launching

You TubeFlyersHostessHotel staff

Hostess

Flyers

Hotel Staff

You Tube

@socialtrav ,#STM2012

Set-up

Launching

Sponsoring

Analysis & ROI

Facebook Presence: Sponsoring

Personalized phrases with sponsor’s brand uploaded to user’s wall in real time

MediaCoverage

@socialtrav ,#STM2012

Set-up

Launching

Sponsoring

Analysis & ROI

Facebook Presence: Analysis & ROI

Increase of user’s engagement

MediaCoverage

@socialtrav ,#STM2012

Set-up

Launching

Sponsoring

Analysis & ROI

Facebook Presence: Analysis & ROI

MediaCoverage

Production costs: 50.000 € Yearly maintenance: 5.000 €

+ Ad- Campaigns & Sponsor Stories 30.000 €

Visits of Facebook’s promotion: 7.663Total revenue of reservations with promotional code: 78.287 €Reservations with promotional code: 45

Facebook Promotion Revenue

@socialtrav ,#STM2012

Set-up

Launching

Sponsoring

Analysis & ROI

MediaCoverage

Facebook Presence: Media Coverage

@socialtrav ,#STM2012

You are unique and now your fingerprints will open up a new world of possibilities

What does PayTouch do?

PAY

ACCESS

LOYALTY

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PayTouch at Ushuaïa

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Enrollment-PC

Enrollment-Station

Personal computer connected to PT-

terminalIncludes PayTouch Enroll-PC software

Exclusive Enrollment Point

Allows user self-registration

https://www.pay-touch.com/signup

In Person

On-line

How can you be a member?

@socialtrav ,#STM2012

The social media opportunity

@socialtrav ,#STM2012

The new PayTouch&Facebook Pods

ADDED TECHNOLOGY

HD CAM + Flash light

FB Presence Integration

NEW FEATURES

- Post on your Facebook wall

- Take and share pictures

- Facebook Places Check-in

- All with your fingertips…

@socialtrav ,#STM2012

Paytouch Facebook Pods

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The Ushuaïa Tower

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Paytouch Facebook Pods at the WTMExplore and try this new

technology

With thanks to our partners