USFSP Identity System — Joseph Nuñez

An identity manual designed for the University of South Florida's graphic design program during ART 4925: Media Workshop: Production. Students were given the task of re-branding the design program, focusing on branding as more than just a logo and set of rules. Each student drafted mission/value statements, defined program goals and audiences, and developed a voice for the program.

Required elements included an identity manual, program catalog, business card, poster, takeaway and a informational handout that was limited to being photocopied. This identity system was designed by Joseph Nuñez.

For more information, visit http://philrules.com/2011/student-work-usfsp-identity-system-nunez/