User testing

User testing Web Producer Network event

Why user test?

User testing methods we use

What to user test

•  Design and user interface

•  Structure (Information architecture)

•  Content

•  Images.

Testing design

Testing design

Testing design

Testing design

Testing structure

Testing structure

Testing structure

Testing structure

A/B testing

One on one user testing

User testing to improve your content  

Before you user test

•  Purpose of the page.

•  Who the content is for.

•  Objective of the user test.

•  Method of user testing.

Ten second test

•  Testing single pages.

•  Testing if your users remember the vital information.

•  Remembering key messages or facts.

Scenario

•  Testing single or multiple pages. •  Testing if specific task or tasks can be

achieved.

•  Users can also give opinion about content tone and style.

A few people is all it takes

User testing tips

•  Test with the right audience.

•  Don’t lead.

•  Be quiet!

•  Let them know they are not being tested.

Negative feedback can be useful feedback

“I have not failed - I've just found 10,000 ways that won't work.”

Thomas Edison

How we can help  

How we can help

•  Tell  us  if  users  are  telling  you  something  isn’t  working.    

•  Talk  to  us  if  you  need  help  or  advice  about  user  tes;ng  your  content.    

•  We  can  set  up  remote  and  one  to  one  user  tes;ng  on  your  behalf.