User Innovation on the Internet of Things on Wheels K. Venkatesh Prasad Senior Technical Leader, Open Innovation Ford Motor Company Solid Conference May.

User Innovation on the Internet of Things on Wheels

K. Venkatesh PrasadSenior Technical Leader, Open Innovation

Ford Motor Company

Solid Conference May 22, 2014

Fort Mason CenterSan Francisco CA 2014

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Outline• A Maker’s Story – The Haptic Shift Knob • User Innovation:• The Role of User Innovators (Makes)• Reducing Barriers to Innovation

• The Internet of Things on Wheels• OpenXC• Why bother?• More Maker Stories ..

• Q&A

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2http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

A Maker’s Story: Zac Nelson & The Haptic Shift Knob

http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

openxcplatform.com/projects/shift-knob.html

A Maker’s Story: Zac Nelson & The Haptic Shift Knob

http://corporate.ford.com/news-center/press-releases-detail/pr-potential-for-opensource-car-38325

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The Haptic Shift Knob

Making the Mechanical Parts

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The Haptic Shift Knob

Making the Electronics & the Integration

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Making It Open

Source: http://openxcplatform.com/projects/shift-knob.html

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User Innovation (The Von Hippel Curve)

Source: Professor Eric von Hippel

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Users (makers) can Out-Innovate Manufacturers

9

USER

USER USER

USERUSER

USER

USER

USER USER

USERUSER

USER

MFR

MFR

Source: Professor Eric von Hippel

Non-linear Innovation

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Reducing barriers to user (maker)-innovation

• Open-source:• Hardware and software (e.g., OpenXC)

• Affordable Access:• Tools (e.g., TechShop)• Documentation (e.g., via the Creative Commons)• Human wisdom and knowledge

• Celebrating Success

• Sharing Failure!

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The Internet of Things on Wheels

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OpenXC: An Open Source Maker Innovation Platform

openxcplatform.com

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openxcplatform.com/projects/retro-gauge.html

Retro-Gauge

Vehicle Interfaces (VIs)

• Off-the-shelf solution, assembly instructions at openxcplatform.com • Open source, streamlined version in prototype production

Sources: http://openxcplatform.com/ (OpenXC – streamlined and DIY versions) http://www.crosschasm.com/technology/openxc-hardware/ (fleetcarma version)

OpenXC VI – streamlined

version

OpenXC VI – from CrossChasm:

OpenXC VI – a DIY version

Controller Area Network

openxcplatform.com

Open Assembly

openxcplatform.com

Open Hardware

http://vi.openxcplatform.com

Flexible Software

openxcplatform.com

Developer Requirements

Required:Laptop

Not Required:SmartphoneTabletData planFord vehicleAny vehicleVehicle interfaceContract with Ford

openxcplatform.com

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Hackathons for Education (for anyone …)

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20Source: http://www.blrdroid.com/2013/12/02/the-openxc-hackathon/

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Hackathons for Vehicles

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Innovation Contests … with the Crowds

Three examples:1. Apps for Vehicle Challenge (

http://appsforvehicles.challengepost.com/ )2. Personalized Fuel Efficiency App Challenge (

http://ford.challengepost.com/ )3. Traffic Tamer Challenge (

http://traffic.challengepost.com/ )

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Apps for Vehicles (Dec. 2012)

http://appsforvehicles.challengepost.com/

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Personalized Fuel Efficiency (April 2013)

http://ford.challengepost.com/

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Traffic Tamer Challenge (Oct. 2013)

http://traffic.challengepost.com/

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Thank you

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http://www.youtube.com/watch?v=TS0MQ5Hj91w

Q&A

AcknowledgmentsSudipto AichBill Coughlin

Jóhannes KristinssonZac Nelson

Jamel SeagravesChih-wei Tang

and a number of other colleagues at Ford Motor Company and elsewhere