COMPETITOR PRICE TRACKER TITLE: User Gratification and E-Commerce link: https://blog.prisync.com/usergratification/
COMPETITOR PRICE TRACKER
TITLE: User Gratification and E-Commerce
link:
https://blog.prisync.com/usergratification/
Introduction
E-commerce and the digital experience
have adopted higher standards that have
been dictated by the most successful
online retailers——these retailers have set
a precedence that online shoppers have
come to expect and other retailers have
had to follow.
In 2015, E-commerce sales were 341.7
billion dollars annually with an increase of
14.6% from 2014.
Our Relationship with E-Commerce
However, is our relationship with E-commerce so surface level or are their physical responses we have to shopping online? Hong Shao, a staff writer, from forbes.com, states that digital dopamine is a big contributor to our love for e-commerce. Dopamine, a chemical in the brain, is associated with a positive feeling that comes from a certain experience.
Satisfaction via Media
Experiences, such as hearing the sound of
our mobile device, the ping of an email, or
the sound of a chat are all experiences
that are associated with positive feelings
in the brain.
The next time your device gives you a
notification try and notice your mood and
see if it has been elevated?
User gratifications describe the active
approach individuals make to satisfy their
specific needs from the consumption of an
online or media product.
Users on E-commerce websites are no
longer considered passive audiences they
are active in a sense that they know what
properties they specifically expect to use
and see when they are visiting a website.
Active audiences are individuals who do not
receive information passively, they are
actively involved with the content and apply
them to their everyday social contexts.
Active Audiences
Affordances are the capabilities a website that is given to a user. Affordances of a website or online business can range from having specific options while making a purchase or being able to navigate the website effectively. This is such a vital gratification for users that they expect to be able to opt-in or opt-out when purchasing a product.
Affordances
a
When looking at E-commerce and
gratification business owners should ask:
Is my website providing the needs of my
customers? For example, Chinese
consumers, are a large market that would
prefer to do all their shopping online.
The key to understanding
your community of consumers is having
the insight to what potentially would
gratify them during the purchasing
experience.
Understand Your Community
a
However, business owners should recognize that different communities and users have completely different set of needs. Engineers have the task of designing for customer gratification and anticipating what functions on a website will produce better revenue in sales. Having a proper, platform that can help personalize the e-commerce experience for your customers is a fundamental building block when building an online business.
Personalize the E-Commerce
The E-commerce market is gradually
building to adapt to the concept of
instant gratification. This being the ultimate
dream for consumers, getting exactly what
they need at the lick of a button right from
their couch seamlessly.
Some customers are already
experiencing these types of deliverables
from websites like amazon.com.
Adapt to Gratification
However, some customers in parts of the country are a far cry from instant gratification. This is controlled through curbing customer expectations and providing an experience that shows exactly what they are receiving.
Curb Customer Expectations
The affordances that you apply to your website at the end of the day are providing your customers with an experience that will ensure repeat business. Furthermore, this rise of expectations has put a level of delivery expectations and options on the businesses website that are sometimes impossible to keep up with for small businesses.
Conclusion
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