User-Generated Content in Social Casino. Get Creative!

• 1. Pawe Weder CPO User-Generated Content in Social Casino. Get Creative!

2. 39M. Registered Users 3.1M. MAU 70K New Registrations Per Day 3. Why User Generated Content in Casino Integrating UGC mechanics in Casino Games Benefits for the user & developer 4. The Game 5. The Editor 6. Your first user! 7. User Developer 8. Developer User 9. DO I CONSUME? OR DO I CREATE VALUE? 10. Lifestyle 11. UGC IN CASINO? FIRST RULE... 12. UGC in Casino? First rule keep it simple 13. EVEN UGC NEEDS TO BE ANALYZED 14. 18 Provide a (simple but powerful) framework for users To actively create and contribute to the content and game offering 15. Tournaments Leagues/home games Leaderboards Achievements Challenges/Quests Jackpots CMS - Banners for in-game and on-site marketing Post to social and other networks Need potentially a system that can post to one or all with one click. WHAT COULD THE USER CREATE? 16. ISSUES WE FACE NORMALLY? Technology UI/ UX Moderation 17. THE REAL ISSUES Leak of Talent Visibility Reward 18. HOW TO FIX THE TALENT PROBLEM? 19. KEEP YOUR TOOLS SIMPLE 20. WHY? 21. WHEN THEY STILL WANT TO USE PHOTOSHOP? 22. PRO FRAMEWORK = GREAT CONTENT 23. WHAT ELSE? Art assets as prefabs with the option just to re-arrange the scene Predefined text/ messages (that can be modified) 24. Virality + Virality ? % SIMPLE PRE-DEFINED RULES RATHER THAN HUNDREDS OF OPTIONS vs 25. VISIBILITY 26. CONTENT REVIEW 27. HOW TO SHOW THE CONTENT? User rating Analytics 28. Collect data Analyze CRM like tools help to display the content your user expects BEHIND THE SCENES This is why we want to keep things simple 29. VISIBILITY = VIRAL 30. Buying banner space in in-game advert system Option to buy space in newsletter ALLOWING THE USER TO PROMOTE THEIR CONTENT 31. REWARD SYSTEM 32. APPRECIATION FROM OTHER USERS 33. Achievements Special jackpotsMedals REWARD IDEAS 34. REWARD THROUGH AFFILIATE MODELS 35. Acquire new users Expand Get reward Maintain content repeat... Create content A USER FROM THE BUSINESS PERSPECTIVE? 36. DEVELOPER PERSPECTIVE: Create tools to engage existing user and give them tools to acquire new quality users 37. THANK YOU FOR YOUR ATTENTION [email protected]