User experienceresearch@prle

Boris de RuyterPrincipal Scientist, Philips Research Europe

User Experience Research at Philips Research

Confidential COS, May 28, 2008 2

User – System Interaction

LifestyleTrends

Experience Research Examples

Confidential COS, May 28, 2008

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User – System Interaction

November 08, 2007

The evolution in User – System Interactioninteraction paradigms

The evolution of computersand networks

Assembly and machine code

Personalized anticipatory multi-modal UI

GUIs

High-level languages

Mainframes Mini-computer

Pocket PDA

Notebook PC

Desktop PC

Internet appliance

VUIsThe evolution of interfaces

November 23, 2010

The evolution in User – System Interactiondifferentiating benefits

Effectiveness

Efficiency

Easy to use

Fun to use

Immersive

November 23, 2010

Confidential COS, May 28, 2008

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Lifestyle trends

Confidential COS, May 28, 2008

Cocooning

Stay at home, the desire to build a soft and cozy nest to protect ourselves from the harsh, unpredictable realities of the outside world

Confidential COS, May 28, 2008

Clanning

Join up, belong to and hang out with groups of like friends, providing a secure feeling that our own beliefs will be validated by consensus

Confidential COS, May 28, 2008

Fantasy & Escape

Break away from modern tensions by seeking excitement in risk free adventures such as in virtual reality environments

Confidential COS, May 28, 2008

Pleasure Revenge

Being tired of rules and regulations, consumers want to cut loose

Confidential COS, May 28, 2008

Small Indulgences

Stressed out from ever increasing expenses consumers are seeking ways to reward themselves with affordable luxury

Confidential COS, May 28, 2008

Anchoring

Reaching back to our spiritual roots, taking what was comforting from the past in order to feel securely anchored for the future

Confidential COS, May 28, 2008

Egonomics

Looking for new ways to make more personal statements

Confidential COS, May 28, 2008

Atmosfear

The polluted environment stirs up a storm of consumer doubt and uncertainty

Confidential COS, May 28, 2008

99Lives

Assuming multiple roles in order to cope with our busy and high-tech lives

Confidential COS, May 28, 2008

Cashing out

Questioning the intrinsic value of a high powered career, people are opting for more fulfillment in a simpler way of living

Confidential COS, May 28, 2008

Being Alive

The awareness that the concept of wellness can add generous years of good health, giving an overall better quality to our lives

Confidential COS, May 28, 2008

Save Our Society

To protect our endangered planet, we must rediscover a social conscience based on a blend of ethics, passion and compassion

Confidential COS, May 28, 2008

Rhythm & Balance

Restore a balance between work and leisure, between oneself and nature

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More recent trends

Confidential COS, May 28, 2008

Eco exhaustion

Consumers report getting bored with eco news and admit having exaggerated their commitments because it was fashionable

Confidential COS, May 28, 2008

Freemium

Consumers expect receiving some free lunches although they realize that they have to pay for dinner

Confidential COS, May 28, 2008

Learning

Consumers are getting anxious in times of uncertainty and want to understand or even try to influence their environment

Confidential COS, May 28, 2008

Commuter marriages

Consumers are increasingly finding it difficult to balance between family en professional life

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User Experience Research

November 23, 2010

Research phases

Test usability & user acceptance

Collect user insights & requirements

Validate & study longer term effects

November 23, 2010

November 23, 2010

Context studies

November 23, 2010

Context studies

November 23, 2010

Context studies

Userinsights

ObservationsDiary studies

High level user needs

November 23, 2010

Lab studies

Focus groups Usability testObservation room

• Focus group sessions to collect early user feedback on concepts

• Controlled experiments (limited in time) to study the usability and end user acceptance

– Multi observer setup

– Control & coding in one system

– Distributed coding scheme

– Observed & automated events

November 23, 2010

Lab studies

ExperienceLab

November 08, 2007

Lab studies

Complex – but hidden – technology or staged interaction

November 23, 2010

Home area

November 23, 2010

Shop area

November 23, 2010

Apartment area

November 23, 2010

Hospitality area

November 23, 2010

Techniques for experience assessment

• Self reporting data

– User satisfaction in CE

– Social Intelligence in HDS

• Physiological data

– Quality of sleep

– Emotional state

• Observational data

– Problem solving behavior

– Patterns in shopping behavior

November 08, 2007

Field studies

• Use of the propositions in real life settings over longer periods of time

• Data collection through logging and in situ interviews

• Complementary findings to laboratory studies

In situ interviews

November 08, 2007

Field studies

http://SimplicityLabs.net

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Examples

Confidential COS, May 28, 2008

Immersive environments providing stimulating lighting

Confidential COS, May 28, 2008

Fitness & Sleep monitoring

Confidential COS, May 28, 2008

Caring environments

November 08, 2007

Emotionally connected from a distance