User Experience and your Intranet Brand

User experience and your intranet brand.

Ben Rowe UX Designer, Thirst Studios

WHAT IS

BRANDING?

The history of branding.

IT’S WHAT YOU SAY IT IS

IT’S WHAT THEY SAY IT IS

IT’S ALL ABOUT ME

PC or Mac?

Source : The Brand Gap

“Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview

connections, experiences, and promises that a product or service makes, and these allow us to

work our way through a world that has thirty thousand brands that we have to make

decisions about every day.”

SETH GODIN

“Our brand will only ever be the memory of the experience our

people had when interacting with us”

STEVE SAMMARTINO

B = T + D BRAND TRUST DELIGHT

THE BRAND GAP : MARTY NUEMEIER

UX = T + D USER

EXPERIENCE TRUST DELIGHT

User Experience IS

Branding

BUILDING A GREAT

INTRANET BRAND / EXPERIENCE

safety

love & belonging

physiological

esteem

self- actualisation

MASLOW

esteem

self- actualisation

Usable

Useful

Delightful

Functional & Reliable

esteem

self- actualisation

Usable

Useful

Delightful

Functional & Reliable

TRUST

DELIGHT  

FUNCTIONAL & RELIABLE

USABLE

USABLE CONTENT

Can I navigate to what I’m looking for?

Does search actually work?

Is the content relevant? Accurate?

Is it up to date?

USABLE INTERFACE

Easy to learn?

Easy to use?

Easy to remember?

What if I make a mistake?

“Designing software that's just usable is like

a chef creating food that's just edible”

USEFUL

It’s not about ‘more’

“People don’t want a quarter-inch drill, they want

a quarter-inch hole.”

THEODORE LEVITT

Understand the user User Interviews & Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them!

TRUST FIRST

DELIGHT NEXT

Delightful

Screenshot courtesy of AMP Used with permission of Step Two Designs

Visual design & polish

BEAUTIFUL?

DOES IT HAVE TO BE

YES

“Users spend 99% of their time on other

websites.”

JAKOB NIELSEN

Understand the user journey

Screenshot : designingcx.com

Screenshot courtesy of Coca Cola Used with permission of Step Two Designs

Personalised experience

Insightful

Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs

Show a human side

Sparke Helmore Lawyers

Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs

Showcase people & culture

Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs

Screenshot courtesy of IDEO Used with permission of Step Two Designs

Bring out the best in staff

Be Indispensible

Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs

SUSTAINABLE DELIGHT?

HINT : IT’S ALL ABOUT ME

“This Intranet is Awesome”

“This Intranet Makes Me Awesome”

Which one is better?

HOW DOES MY INTRANET HELP ME TO BE

AWESOME?

AWESOME IS …

Getting Shit Done

Improving my skills

Build my network of awesome people

Collaborating with others

Recognition for my hard work

Expressing myself

esteem

self- actualisation

Usable

Useful

Pleasurable

Functional / Reliable

TRUST

DELIGHT  Awesome

@benhyphenrowe

[email protected]

thirststudios.com

Thanks!