USER EXPERIENCE or: How I Learned to Stop Worrying and Love the User @samchatwin
User Experienc or: how I learned to stop worrying and love the user
Jan 27, 2015
What User Experience is and why you need it. Its growing importance in a multi-platform, data rich and instant access world. How to position UX with your existing processes. No tech jargon or marketing-eze, just straight talking about how UX can help you and your readers.
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USER EXPERIENCE or: How I Learned to Stop Worrying and Love the User
@samchatwin
WHERE WE’RE AT
NOTHINGS CHANGED
BASIC EXPECTATIONS
HIERARCHY OF NEEDS
Physiological
Safety
Love / Belonging
Esteem
Self - Actualisation
Physiological
Physiological
Safety
Physiological
Safety
Love / Belonging
Physiological
Safety
Love / Belonging
Esteem
Physiological
Safety
Love / Belonging
Esteem
Self - Actualisation
Physiological
Safety
Love / Belonging
Esteem
Self - Actualisation
HIERARCHY OF USER’S NEEDS
Functional
Reliable
Usable
Pleasurable
Functional
Reliable
Usable
Pleasurable
Functional
Functional
Reliable
Functional
Reliable
Usable
Functional
Reliable
Usable
Pleasurable
Aarron Walter aarronwalter.com
A DEFINITION
Jakob Nielsen and Don Norman
“User experience” encompasses all aspects of the end-user's interaction with the company, its services, and its products.
WHY DOES IT MATTER TO YOU
BRAND TOUCHPOINTS
Brand
Business Cards
Presentations
AdvertisingEnvironments
Voicemails
Publications
Packaging
Website(s)
Vehicles
Newsletters
Direct Mail
ProposalsEmails
Networking
Word of Mouth
Exhibits
Experiences
Services
Products
Social Media
Trade Shows
Telephone
Public Relations
Services
Web Banners
Billboards
Signage
Blogs
RETURN ON INVESTMENT
ReducedCosts
ReducedCosts
ReducedIssues
ReducedCosts
ReducedIssues
Increased Productivity
ReducedCosts
IncreasedUse
ReducedIssues
Increased Productivity
ReducedCosts
IncreasedUse
Increased Sales
ReducedIssues
Increased Productivity
ReducedCosts
IncreasedUse
Increased Sales
Increased Loyalty
ReducedIssues
Increased Productivity
ReducedCosts
IncreasedUse
Increased Sales
Increased Loyalty
Increased Brand
Advocacy
ReducedIssues
Increased Productivity
A GOOD USER EXPERIENCE
UserNeeds
BusinessNeeds
Good User Experience
HOW CAN YOU DO IT?
A PHILOSOPHY
User Needs
Site Objectives
FunctionalSpecfications
ContentRequirements
InteractionDesign
InformationArchitecture
Information Design
Interface Design Navigation Design
Visual Design
Concrete
Abstract
Completion
Conception
time
www.jjg.net/elements/pdf/elements.pdf
User Needs
Site Objectives
Concrete
Abstract
Completion
Conception
time
User Needs
Site Objectives
FunctionalSpecfications
ContentRequirements
Concrete
Abstract
Completion
Conception
time
User Needs
Site Objectives
FunctionalSpecfications
ContentRequirements
InteractionDesign
InformationArchitecture
Concrete
Abstract
Completion
Conception
time
User Needs
Site Objectives
FunctionalSpecfications
ContentRequirements
InteractionDesign
InformationArchitecture
Information Design
Interface Design Navigation Design
Concrete
Abstract
Completion
Conception
time
User Needs
Site Objectives
FunctionalSpecfications
ContentRequirements
InteractionDesign
InformationArchitecture
Information Design
Interface Design Navigation Design
Visual Design
Concrete
Abstract
Completion
Conception
time
WHO WOULD I NEED?
User Researcher
User Experience Team
User Researcher
Information Architect
User Experience Team
User Researcher
Information Architect
User Experience Team
User Tester
GET TO THE POINT
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
THANK YOU
@samchatwin
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