Satyajeet Singh Web Innovation 2009 User Driven Product Strategy http://www.indiastudychannel.com/pictures/gallery/sonu777p__Self%20help.JPG All rights reserved © 2009
Jan 15, 2015
Satyajeet SinghWeb Innovation 2009
User Driven Product Strategy
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Why User ?http://www.alorachistiakoff.com/wp-content/uploads/2009/04/monkey-thinking.jpg All rights reserved © 2009
Web 1.0 was Commerce, Web 2.0 is People
- Ross Mayfield
Web 2.0 seems to be like Pink Floyd lyrics;It can mean different things to different people,
depending upon their state of mind.- Kevin Maney
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Customer was always the KING
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But Internet has made him STRONGER
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He is much more “SOCIALLY” Aware
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His Keyboard is mightier than Swordhttp://www.chipchick.com/wp-content/uploads/2008/11/qwertypen.jpg All rights reserved © 2009
He Feeds your Businesshttp://img507.imageshack.us/img507/4298/auntarcticnotcaringsubmrd4.gif All rights reserved © 2009
and, His Loyalty is decreasing
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Social Networking trends for Canada 2004 - 09
2004
2006
2007
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Social Networking trends for Canada 2004 - 09
The Next Big Thing ?2009
2004 - 09
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So, how to shift focus to Users
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Shift from “I have a Product”
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to “I have a Solution”
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Focus Less on Means, More on End
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Know your Usershttp://cribb.in/wp-content/uploads/2009/03/sbi-advertising.jpg All rights reserved © 2009
Understand his Needshttp://checkengineusa.com/dennislembree/blog/media/runs_notepad_fast.gif All rights reserved © 2009
Listen to himhttp://www.public-speaking-for-kids.com/public-speaking-firstpoint.jpg All rights reserved © 2009
- Ask The User
- Be Your Own Customer
- Online Surveys / Feedback
- Look at the Data
- Speak to your Front-Line Staffhttp://www.changeforge.com/wp-content/uploads/2008/05/checkbox.jpg All rights reserved © 2009
Build PERSONAS to bring focus
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Make him feel Specialhttp://nikeid.nike.com/nikeid/index.jsp All rights reserved © 2009
Know what he thinks of Competition
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“Competition Benchmarking
based on User Perception”
Cobupe© <coupe>
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Survey on Social Networking
1 Apps 2 Customizations3 Ease of use4 Mobile Access 5 Network updates6 Privacy7 Reminders8 Speed9 Visual appeal
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Parameter PriorityEase of usePrivacySpeedVisual AppealNetwork UpdatesAppsRemindersCustomizationsMobile Access
Survey on Social Networking
123456789
967753744
367578437All rights reserved © 2009
(Likes) (Neutral)
(Dislikes)
Ease of use
Privacy
Speed
Visual Appeal
Customisation
Network Updates
Reminders
Apps
Mobile Access
Cobupes’ © <coupes’>
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Examples of Few User Driven Missions
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The Google User Experience team aims to create designs that are Useful, Fast, Simple, Engaging, Innovative, Universal, Profitable, Beautiful, Trustworthy, and Personable.
A product that gets the balance right is "Googley" – and will satisfy and delight people all over the world.
We want to help people make their content available to the people who matter to them.
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Thanks !All rights reserved © 2009