EXPRESSION FOR ARTS SAKE ZEF FUGAZ : CLICK SUITE USER EXPERIENCE ADVISOR
User Centred Design with Microsoft Expression
Sep 06, 2014
A brief presentation I did at 'Microsoft Expression for Art's Sake' - a 3 Day Silverlight Camp held in Wellington, New Zealand in April 2009. It makes the simple point that, while Expression is a great tool-set, you still need to follow a design process to get good results for users.
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EXPRESSIONFOR ARTS SAKE
ZEF FUGAZ : CLICK SUITE
USER EXPERIENCE ADVISOR
A FANTASTICTOOLKIT
CREATE A RICHUSER EXPERIENCE WITH EXPRESSION STUDIO!
YEAH RIGHT
USABILITY PLUG-INNO
MOOD DETECTIONNO
MIND-READING PROBENO
‘MAKE ME HOT’ FILTERNO
NO“YOU’VE GOTTO BE JOKING”
CREATE A RICHUSER EXPERIENCE WITH EXPRESSION STUDIO?
CREATE A RICHERUSER EXPERIENCE
WITH GOOD DESIGNUSING EXPRESSION
STUDIO
USER EXPERIENCE DESIGN ON SPEED
Get some clarity around your idea. Creating a simple ‘value proposition’ is a good way to get started.
A value proposition is a carefully crafted, clear, and simple statement that reflects the essence of the value a business will provide to a target market.
The value proposition has three main parts:
1. Who is the target customer?
2. Why should the customer use/buy our offering?
3. What are we promoting/selling?
THE IDEA
The skeleton statement below provides a good template for building a clear and compelling value proposition.
“For ______________ who _______________, we provide ________________________________ that _______________________________. Unlike other [products], who _______________________, [concept name] will __________________________ that ________________________.”
For the target customerWho specific needs, requirements, demands, buying
criteriaWe provide solution name/descriptionThat gives specific business benefits/value to clientsUnlike the competitionWho provide solution, features, functions, benefitsOur initiative more/better approach, solution, functions, benefitsThat offers a better customer experience
EXAMPLE:
“For teenagers who think they are healthy, we will provide an online comparison tool that gives them a reality check. Unlike other nutrition and fitness websites, who focus on specific health issues and advice, our initiative will compare teens to their friends, sport stars and celebrities then motivate them to get advice and change their lifestyle for the better.”
THE USERSIdentify who you are designing your product or service for.
Understand the users point of view, motivations and goals.
Simplify the design process by putting energy into what matters for users and your business.
Focus your team to create better software for the right people.
THE PROTOTYPEPrototyping ensures your product is easy to use, enables your audience to meet their goals intuitively and returns value for your business. The prototype can be as simple as a sketch on paper or whiteboard.
Prototyping is a great way to:
1. Identify issues early.
2. Enhance the user experience through continual improvement.
3. Ensure the design is technically feasible.
4. Prove the user interface will work for users.
THE REALITY CHECKTest your idea, sketches, prototype and beta product. Use someone who matches your user profile as best as possible.
Testing the idea & sketches: Gather ad-hoc feedback. Check that people ‘get’ the concept.
Testing the prototype or beta: Use a more structured approach. Set your users a task with a goal (e.g. “Use this tool to locate a photo of a rubber duck”). Don’t tell them how to do it, just observe what happens.
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