User-centred Content - UX Bristol 2017 (Helen Triggs & Mike Dunn)

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User-centred Content

UX Bristol 2017

Helen Triggs & Mike Dunn

@TriggsHelen @mikedunn

What’s the challenge?

You...

1. Set the goals2. Align with the business3. Research4. Test and iterate5. Plan content creation and migration

All this and more...

This happens for many reasons

What if we could…

Get things out in the open

Encourage conversations early

Understand the size of the problem

Let’s have a go...

● Trading for 20 years, providing custom travel experiences

● High street stores at eight locations nationwide

● Customers can book holidays via the website, call centre or in store

● Add weightings● Functionality● All content● Only controversial content● Migrating content ● Validating ideas

Variations

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Challenges

● Sheer volume of content● Managing people● Poor objectives● Bias

● Impartial or blind scoring● Use the research● Include key stakeholders● Discuss it● Make it part of the workflow● Use Trim to audit your content

Tips

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Get Trim

● 50% discount on Trimtimeto.gettrim.co/ux-bristol

● Free Guide to Content Auditingtimeto.gettrim.co/content-audit-guide

Get the spreadsheethttps://goo.gl/onrxqQ

Please leave our Lego

Thanks

@TriggsHelen@mikedunn@Edo_insights