Usebook

USEBOOK Buy - sell old books

An online store for buying –selling of old books

SITUATION ANALYSIS• Currently there are numerous stduents

perusing technical education across the country

• Considering the price of the books Our goal is to provide them with the old books conveniently at cheaper prices

GOAL• To assist economically weak

students.• One step towards contributing

in quality education

STRATEGY

TARGET CUSTOMERS

ENGINEERING STUDENTS

NEEDS AND WANTS

• NEEDS-Demands for old books from financially weak students from engineering colleges

• WANTS-For those who want books for short time like two or three months

POSITIONING1.By advertisements2.Collaborationn with main government institutes.3.Running interactive events and sessions4.Displaying our app in major government ceremonies like E summit.

PROMOTION• Circulating app link at different promotional sites• Free promotions at medial stores with which we are

tagged for marketing.• Using social media like Facebook ,twitter• Low cost promotional ads at YouTube channel as

they are frequently visited

COMPETITORS• Buy and sell old

books• Sell books Dalhousie• Bookchor

VALUE PROPOSITION• Providing old books at proper rates• Ensuring good customer experience• Always active help support

COLLABORATORS• Suppliers : Old book

centres ,college students• Communicating Channels:

Recognised colleges, Book shops , Schools, Coaching Institutes

TACTICS• Product :Old books • Service: App• Brand : Usebook• Price: 50 cents• Incentives: Discounts to prime users, News about

latest books• Communication : App based and website• Distribution: Through mobile vehicles and stores

IMPLEMENTATION

OLDBOOKSBuying

E-Store Registering Order

Disaptch

Delivery

Customer Satisfaction

Collecting old books from students

PROCESSSES

HEAD

APP MANAGERS ACCOUNTANT BOOK MANAGER CUSTOMER SERVICE

INFRASTRUCTURE

Created By Vikash Kumar,NIT RAIPUR during A marketing internship by Prof Sameer Mathur IIM LUCKNOW

See (http://www.IIMLinternship.com)

DISCLAIMER

THANKU