Use your unique & relevant content to convert into additional revenue

ad tech 2012

Contextual Advertising

“Use your unique & relevant content to convert into additional revenue”

ad tech London

Mike KeatonVP- Sales

Alexandre Cotarmanac'hVP - Platform & Distribution

Twenga at a glance

Twenga is a new generation shopping engine with presence in 15 countries.

200,000 referenced e-merchants

300 million products/offers in our catalogue

Leading technology in the “commerce sector”

Monetisation & Meeting Audience Expectations

#3 - non-intrusive /become a search facilitator

#1 – interactivy and originality

#2 – relevant offers

For end users ads and its content are considered as editorial choices.

Source:

Monetisation: Publishers’ Objectives

#1 – increase revenues

#2 – strengthen user loyalty #3 – keep control over image and reputation

The goal is to generate more revenue whilst ensuring audience expectations are met

In Summary, Advertising Should be:

#2 – combine performance with the best possible user experience

#1 – be visible but not intrusive

#3 – complement or optimise standard advertising solutions

Contextual Monetisation

#1 – works with its environment

#2 – understands the content

#3 – becomes an extension of content

One example…

Contextual Solutions?

Contextual Sponsored links

Manual tagging …

Automated classification

In-text ads

And …

Which one do I choose?

affinitAD by Twenga

#1 – create the best e-commerce contextual ad solutions

#2 – take advantage of our 6 years of expertise & our extensive product catalogue

#3 – one-stop-shop with a comprehensive suite of solutions

Our technology

#1 - content extraction

#2 - content classification

#3 - keywords selection

#4 - offers match-making

#5 - generate monetised content

# 1 - why categorisation is key

Our solutions- Links

Other solution on the market

http://www.amazon.co.uk

Archos 3G stick – Wirelesscellular modem – USBThe 3G stick is fully compatible with any Mac or Windows PC…

affinitAD solution

Advert

#2 unique product reference coverage

Our solutions- Links

Monitor VG236H

Player DMP-B100T

Fujifilm FinePix Real 3DW1

affinitAD by Twenga

#3 Detection of product attributes

Our solutions- Links

the convection microwave oven

new retractable hood

a wrought iron pergola

Our Solutions - Links

Application

My garden is about 1 000 m² and I need to buy a petrol lawnmower. A friend suggested a M40-450C from McCulloch, what do you think ?

Our Solutions - Widgets

An Example

I bought a pair of white and blue Reebok Easytone shoes about 3 months ago now and they're JUST as comfortable as the day I first put them on, Love them!

Tangible benefits

# 2 high-value-added audience for merchants

Case Study : High Tech publishers

# 3 major players in the sector use affinitAD

# 1 contents with a high product affinity

# 4 an average £1.20 incremental CPM# 5 overall CPM increase is well above 40%

“For us, Twenga’s in-text solution provides a perfect complement to other advertising offers (…) it enabled us to dramatically grow our revenues”Hardware.fr founder - Marc Prieur

Genuine user engagement

#1 Links - Convert your content into revenue

#2 Widgets - 100% contextualised product recommendations

#3 Shopping Channel – Tailor made shopping experience for your site

#4 Web Services – a toolbox to develop your own applications

Thanks !

Contact us:

ad tech: Stand 236 Email: [email protected] Twitter: @affinitad_uk