Use social media to help you go Genevieve Howard genevievehoward.com @HowGen #ClassicD8 Jean Harlow from starlet to star
Jul 04, 2015
Use social media to help you go
Genevieve Howard
genevievehoward.com
@HowGen
#ClassicD8
Jean Harlow
from starlet
to star
Today’s Top Billing
• Goal
• Appearance
• Audience
• Content
• Care and upkeep
• Future success
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Goal
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@HowGen
If you don’t know where you’re going, how will you get there?
Appearance
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Look your best
Eddie Albert and Grace Brandt @HowGen
Look at your
pages with a set designer's
eye.
Scenic designer Robert Edmond Jones
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Set the stage so it matches
your brand and the tone of
your message.
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Make it consistent!
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Audience
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Connect with your audience
Your audience is NOT “everyone.”@HowGen
Target your audience.
@HowGen
The more focused
your audience,
the better!
Joan Banks@HowGen
When your audience turns against you…
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Avoid being a horror show
Lon Chaney @HowGen
Content
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Post desirable content
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300 million photos uploaded to
Facebook every day@HowGen
People like photos!
Blogs, videos, links,
polls, quotes, questions
:what makes
sense for you?
Carole Landis@HowGen
What is your goal?
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Care and upkeep
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Keep up with your new connections
Grace Kelly and Clark Gable@HowGen
Interact!
Greta Garbo, Armand Kaliz & Antonio Moreno@HowGen
Be kind and thank those who help you.
Clark Gable @HowGen
Check in with your audience.
Clark Gable
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Future success
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Make dates to succeed
Clark Gabel @HowGen
Create an editorial calendar.
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Decide how often you'll post.
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Top Billing
• Starbucks
• Lion Brand Yarn
• Old Spice
• Longmeadow Rescue Ranch
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Toastmasters
• Toastmasters International
• District 86
• Broken Arrow
• Erne Speakers
• Downtown Toastmasters
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Q & A
Assessment and Plan Handout
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Your turn to shine!
Estelita Rodriguez @HowGen
Photo credits
Photos without photo credit are from
Wikimedia Commons and the Library of
Congress.
Photos with photo credits are under the Creative Commons attribution license.
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