Use of Social Media in Your Vascular Practice 5/10/2013 www.columbiasurgery.org
Use of Social Media in Your Vascular Practice
5/10/2013
www.columbiasurgery.org
Bradley W. Jobling
• Social Media Manager, Surgery
• MBA from Columbia Business School
• 20 Years Web Strategy and Online Marketing
• 9 years Columbia University Medical Center
• linkedin.com/in/bradleyjobling
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Department of Surgery Social Media Program
• Began April 2009 (multiple divisions)• Created Blog in March 2010 (home base)• YouTube Channel in October 2010• Analytics and Tracking in April 2011 • ShareCare May 2011• Blog Talk Radio in April 2012• Google+ in October 2012
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What is the purpose?
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Five Reasons
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Leads to Comments
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Leads to Referrals
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Engaged in the ICU
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Negative Comment
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Resolution
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Why Bother?
81% of U.S. adults use the internet and 59% say they have looked online for health information in the past year. 35% of U.S. adults say they have gone online specifically to try to figure out what medical condition they or someone else might have.
Pew Internet Health Online 2013
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Missing?
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What are they doing?
04/11/2023 Use of Social Media in Your Vascular Practice 13PwC Health Institute Survey 4/12
Consumer Health Care Social Media Values
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PwC Health Institute Survey 4/12
Second Opinion
45% of consumers said information found via social media would affect their decision to seek a second opinion
PwC Health Institute Survey 4/12
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Web Strategy & Social Media
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Division Information(Procedures, Glossary, Directions)
News, Updates, Presentations, Posts, Video,& Podcasts
FAQ,Ask an Expert? &
Testimonials, Ratings
Physician Profiles
Events Newsletters, eBrochures
Apps, Check Lists &
Tools
Clinical Trials
Education, Chats,Webinars,
Teleconferences,Support Groups
Referrals & Service
Reaching Out
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Division Information(Procedures, Glossary, Directions)
News, Updates, Presentations, Posts, Video,& Podcasts
FAQ,Ask an Expert? &
Testimonials, Ratings
Physician Profiles
Events Newsletters, eBrochures
Apps, Check Lists &
Tools
Clinical Trials
Education, Chats,Webinars,
Teleconferences,Support Groups
Referrals & Service
CMESupport
Steps for Social Media
1. Listening & Research
2. Defining, Purpose, Mission & Goals
3. Installing Calendar, Roles & Regulations
4. Reaching Out
5. Analyzing, Refining & Regrouping
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Start Blogging (Freelancer, P/T)
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Content
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Editorial Calendar
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Initial Platforms
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Where are you?
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Blog Talk Radiowww.blogtalkradio.com/columbiasurgery
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Thank You
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