Use of Social Media Among Brands

How Technology innovation helps in growthAnd popularity of social media among brands.

Prepared by Students of FY-MMS Batch

(2012-2014)

Sushant.A.Sonar

Akshay Vyavhare

Rujuta Patwardhan

Tejaswini Narvekar

Sayali Rege

Vaibhav Mirge

• Social Media is a term which offer common ground for people to Publish, Converse and Share their Ideas and Views Online.

• The tools include blogs, wikis, podcasts, and sites to share photosand bookmarks.

• E.g.:facebook,twitter,youtube ,linkedin,blogspot,picassa,instagram..etc

Social Media

“How Technology innovation helps in growth

And popularity of social media among brands”

The Technologies helped in Growing of Social Media are as follows

Social Gaming

RFID

QR codes

Mobile apps

Navigation System

SOCIAL GAMING

Gamification

InApp ads

Charity and Corporate Social Responsibility

Build Community

“Gamification”

―Gamification‖ is the use of Game Design techniques, Game

Thinking and Game Mechanics to enhance non-game contexts.

Khan academy uses gamification to drive you through

learning journeys, rewarding you as you complete classes

Bengali-American

Educator Salman Khan

Siemens created Plantville to educate aspiring plant managers what it is like to run their own manufacturing plant

“Charity and Corporate Social Responsibility “

Social gaming is a useful way to raise funds for charity.

There’s lot of potential cashflow for non-profits seeking new

revenue streams.

Zynga, the game studio behind Farmville, CityVille and

others, recently partnered with Pizza Hut to fight world

hunger.

Players could purchase specific in-game items for just $5

with all proceeds going to the World Food Programme.

“In-App Ads”

Ads are pretty much everywhere you go — in your magazine, on your

buses, on

your favorite website — so why not in Social Games?

In-App-Ads are useful for receiving product information via social

games.

Car Town

Till now 2.4$M have been received as charity

“Build Community”

Giving away rewards to players increase loyalty and instantly create digital

community and also helps in branding

MasterCard, Expedia and the New York Public library have all created social

media gaming experiences for their fans. While these games aren’t always

core to the business’ mission, they are relatively inexpensive ways to get people

engaged with a brand for a good period of time.

“Build Community”

What is RFID????

A tag which uses Radio Frequency waves to transfer data.

Eg:

Tags on automobiles, tags injected in pets, attached to clothes, objects or even humans.

RFID-(RADIO FREQUENCY IDENTIFICATION)

RFID-(RADIO FREQUENCY IDENTIFICATION)

The first thing that comes to my mind is "How can RFID possibly have anything to do

with social media?―

Here are 3 brands linking RFID to social media:

1) Vail Resorts, Epic Mix App

Vail Resorts in Colorado has launched a new social gaming app which enables skiers

and snowboarders to track their activities and share them with their friends and family.

The app is powered by RF chips embedded in season passes and lift tickets.

2) Izzy’s Ice Cream Cafe

Jeff Sommers of Izzy's Ice Cream in Saint Paul, Minnesota, explains a

new subscription service that allows customers to subscribe to their

favorite flavors of ice cream and then get an email notification when that

flavor is currently being served in the ice cream shop.

The service uses RFID (Radio Frequency Identification) technology to

automatically update the inventory of ice cream currently being served

simply by the act of an employee switching flavors in the dipping cabinet

.

Those inventory updates then automatically publish available flavors to

Izzy's Facebook and Twitter pages while also sending out email alters to

people who have subscribed to their favorite flavors.

3) Coca-Cola Village Amusement Park

This summer in Israel, Coca-Cola hosted the first ever, real-life RFID event tied to

Facebook.

As teens engaged in activities, like waterslides, even sunbathing, they

automatically updated their status by swiping an RFID wristband across

strategically located readers.

Judging from the updates, the event was wildly successful – ―there were more than

35,000 updates each day even though the village only hosts 650 teenagers at a

time.‖

Coca-cola village

QR- CODES (Quick Response Codes)

Qr codes are the quick response codes which are a type of barcode .

first designed for the automotive industry to track vehicles during the

manufacturing process.by Toyota.

QR code is a 2 dimensional code that can include text, links or other information

that can be read by smartphones and some camera equipped cell phones.

This means that a user can scan your code with their mobile device

and be delivered straight to a specific page..

The QR code has tremendous potential for powering your business’s

web traffic

the QR code can be printed from just about anywhere, slapped onto

just about anything, and turns into an instant and even permanent

portal for people to visit your website.

Mobile Applications

Rapid Development Of Mobile Apps.

Brand Focused Apps.

Benefits To Digital PR And Social Media Agency.

Brand Updates Are Now Within The Reach Of Pockets Of

Consumers.

No more location restrictions to engagement within social media.

The increase in mobile internet usage is a great opportunity for brands to engage consumers regardless of their location.

Location oriented Brand Mobile Apps

Opportunity for brands to make themselves relevant to consumers within their

real environments.

The app environment provides brands with opportunities unique to that

platform; as well as location based services.Eg:Take a mobile game for

example; users can either play on their own, or against friends via the internet.

Apps can be a great way to complement an overarching marketing campaign if

the budget allows it.Giving a campaign a mobile edge can be of huge benefit.

As apps become more and more prevalent in consumers day-to-day lives, they are sure to become a core part of brands’ marketing campaigns. It’s only a matter of time before they enter the mainstream, if they haven’t done so already.

NAVIGATION SYSTEM

W

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How can Navigation System be a part of Social Media…..???

Google Maps is one of the most popular ways that people find physical locations online

To find geographic location of people.

Company or business advertisements.

Eg: Brightkite, Foursquare, Gowala and Yelp are examples of finding places of interest.

NAVIGATION SYSTEM

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