Use of genre

USE OF GENRE

LOCATION• The location of our video is typical of a pop music video. Plain and

coloured backgrounds are commonly used.• We chose to use the coloured backgrounds to make it easier for the

audience to focus on the actors.• Our location is also typical to a boyband music video due to the

simplicity.

COSTUME AND PROPS• Our costume choice is highly inspired by boyband music videos –

generally all boybands wear matching costumes.• We give each member individuality through their hair style, height and

facial hair.• By using instruments in our video we break the boundary of the pop

and boyband genres and incorporate an element of rock or indie music.

• The balloons in our video give the video location more depth and makes the audience think of a party atmosphere.

VIDEO EDITING• When editing our video we created a pop and upbeat feel by using

fast cuts. • We chose not to use any transitions such as wiping or fading as

these did not work with the beat of the music.• Using After Effects we added animated lyrics over the video – this

was to connect the visuals with the audio.

WEBSITE PRODUCTION• Using a lot of images we were able to create a typical pop band

website.• We also carried the theme of bold font.• By having the same image as the header of every page it made it

easy for the audience to identify the website as a boyband site.

DIGIPAK PRODUCTION• We used an already existing pop digipak as inspiration for our digipak.• The back panel image uses an iconic boyband pose therefore making

it easily identifiable.• The three inside panels is a reference to indie or rock music, yet the

way we have tinted the photos to be bright colours show how we have incorporated pop.