Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing.

Use of Facebook for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Technologies or Channels

Blogs

Microblogging

Videosharing

Virtualworlds

Photosharing

PodcastsWikis

Social networks

Facebook

• Facebook has over 1bn users

• Facebook is a social network that allows you to connect with friends and family through request only

• Users can share photos, status updates, videos, links

• For Business:

• Share breaking news• Share content from other platforms• Ask Questions• Provide Customer Service

Salon – Vogue Woodley

Leigh Sports Village

Encourage Interaction

• Asking questions that your fans can not resist answering

• Post trivia, quizzes and games

• Create a poll

• Regular events that fans can engage with

Trivia plus a question

Simple Poll

Asking for advice

Creating an Advert on Facebook

Creating an Advert on Facebook

Testing your Ads

• Split Test – one item at a time

• Copy• Image• Offer

• Evaluate your click through rate – stop adverts with too low CTR

Knock-Off Wood

Pinterest

Knock-Off Wood Stats• Facebook: (Under “Knock-off Wood”): 116,000+ fans

• Twitter: 2550 followers

• YouTube: 30 videos

• Highlights:

• Ana White’s blog draws nearly three million unique page views every month.

• 90-95% of her Facebook content comes from fans, and she leaves it all public.

• Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.

• In year two, the blog began bringing in enough advertising

revenue to support her family.

Things for you to considerTake 10 mins to write your thoughts down

• Is Facebook right for your organisation

• If Yes, what do you have to do?

• Set up page – what do you need?• Post status updates – what, when and how?• Should you create an Advert(s) – what, who and how?

Use of Twitter for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Twitter

• Twitter is a condensed version of Facebook status updates

• Updates up to 140 characters in length

• A good way of relaying breaking news

• 500 million tweets per day

• Let followers know about upcoming events / launches / share useful content

Twitter Profile

#HASHTAGS

Tweetdeck

Hootsuite.com

6 Tips for Improving Twitter Link Click Through Rate

1. Write tweets between 120 and 130 characters

2. Place links about 25% of the way through

3. Chose the right words and phrases

4. Use action words

5. Experiment with the paper.li system

6. Tweet on the weekends

Analysis undertaken by Hubspot – based on 200,000 tweets with links

Paper.li – create your own newspaper

Customer Service via Twitter

Things for you to considerTake 10 mins to write your thoughts down

• Is Twitter right for your organisation

• If Yes, what do you have to do?

• Set up account – what do you need?• Post status updates – what, when and how?• Link back to website – what content?• How will you attract more followers?

Use of Youtube (video) for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Youtube

• Upload and share videos – professional and non-professional content

• 800m users per month

• 4bn hours of video watched per month

• 72 hours of video uploaded each minute

• For Business:

• Create product demonstrations• Case Studies• Interviews

Carpet Fitter

What could you use to create a video?

• Take 10 mins to list what you could video

• Case Studies – who, what?• Product demo• Shop / Factory tour• Run a competition

Socialmediaexaminer.com

Bodyform – Facbook comment that lead to a video

and the video response.........

Results:• 3.1m views on Youtube• 13k likes for video on Youtube• 4,500 comments on original post

on Bodyform Facebook page

The simple steps are as follows:

• Set out your objectives

• Listen to what is being said in the digital space, by whom and where (e.g. competitors, consumers);

• Monitor these conversations, dialogues, likes and comments;

• Devise an engagement plan (including a rolling content plan) and do not underestimate the resources and expertise required;

• Set up a governance policy

• Engage with honesty and transparency

• Monitor and evaluate on an ongoing basis.

• Think ROI not cost

CHECKLIST – Is Your Company Ready for Social Media?

• My company has clear goals for social media.

• We have the human resources to commit to social media.

• We produce enough quality content to sustain social media

conversations.

• We know which social media sites are popular with our

prospects and customers.

• Our company website is prepared for social media

attention.

• We’re ready to incorporate social media strategies

throughout the buying process.

Using Social Media as a Marketing Tool

Andrew Greenyer

[email protected]@AGFormby

www.raisetheroofmarketing.co.uk

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