Overview of Newer/In-Dev Services • Rapid Referral Service Auto-Patch to Live Number • IVR Questionnaire Lead Status Update X Locator - Pin-Code entry Facebook Integration Feature / Functionality Description Example Use Cases Song Selection & Dedication IVR App: ZipDial to pick among song options and ‘gift it’ to a friend. • Husband dedicating to his wife while buying her FMCG product Rapid Referral Service Engagement service meant to amplify “Word of mouth” marketing. The basic components include some incentive (financial or social) for a targeted user (usually a existing customer) to participate, and some action the referral needs to do to make the first person eligible for the • Refer people with your voice recording for a free gift packet. Referrers only need to listen • Refer people by getting them to answer a quiz (ZD or IVR) • Refer people by getting Auto-Callback of Next Available Person (Call Patch) Full-proof lead capture system. User ZipDial & get an SMS. Then gets a callback. In the backend, system routes call based on users’ number to a prescribed set of numbers (tries them 1 by 1 until someone picks up & connects back to caller). Features include sep. alerts/reports to a sales agent’s manager. • Upsell LeadGen patching to specific local Sales Agents mapped to that pre- existing registered customer number • LeadGen patching non- registered mobiles to next available agent at central call center. Auto-Callback with IVR then Call Patch Option Similar to above, except user receives a callback IVR instead of an SMS. The IVR filters the user (by pin code, then provides the option for a call patch to next available person. • Insurance Info-to Local Agent. For open call2action campaigns (leadgen) where local filtering needs to be done
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Transcript
Overview of Newer/In-Dev Services
• Rapid Referral Service• Auto-Patch to Live Number• IVR Questionnaire
• Poll• Lead Status Update• X Locator - Pin-Code entry
• Facebook Integration
Feature / Functionality Description Example Use Cases
Song Selection & Dedication IVR App: ZipDial to pick among song options and ‘gift it’ to a friend.
• Husband dedicating to his wife while buying her FMCG product
Rapid Referral Service Engagement service meant to amplify “Word of mouth” marketing. The basic components include some incentive (financial or social) for a targeted user (usually a existing customer) to participate, and some action the referral needs to do to make the first person eligible for the incentive.
• Refer people with your voice recording for a free gift packet. Referrers only need to listen
• Refer people by getting them to answer a quiz (ZD or IVR)
• Refer people by getting them to ZipDial once
Auto-Callback of Next Available Person (Call Patch)
Full-proof lead capture system. User ZipDial & get an SMS. Then gets a callback. In the backend, system routes call based on users’ number to a prescribed set of numbers (tries them 1 by 1 until someone picks up & connects back to caller). Features include sep. alerts/reports to a sales agent’s manager.
• Upsell LeadGen patching to specific local Sales Agents mapped to that pre-existing registered customer number
• LeadGen patching non-registered mobiles to next available agent at central call center.
Auto-Callback with IVR then Call Patch Option
Similar to above, except user receives a callback IVR instead of an SMS. The IVR filters the user (by pin code, then provides the option for a call patch to next available person.
• Insurance Info-to Local Agent. For open call2action campaigns (leadgen) where local filtering needs to be done
Return IVR Questionnaire Similar to above, without the call patch option. • Polls• Lead Status Update for Agents
Return OBD Voice Capsule ZipDial and get a recorded advertisement or product info.
• Friend recommendation
Facebook Integration ZipDial a number connected to a ZipDial Facebook application. If the FB user has opted into the ZipDial application, the users status will be updated whenever they ZipDial that number!
Kingfisher gameSuperstud
Live EVENT or TV Contests
Facebook Setup – One-Time Registration from Mobile
• ZipDial• Link to Facebook comes in SMS• Click-through Opens Facebook App Page in Browser• If logged in, page asks if you “allow” ZipDial
application– If not logged in, must log in to Facebook, then “allow”
Integrate with FacebookIntegrate Offline & Online Word of Mouth Campaigns
• Actions & Positive Feedback can be posted to Facebook pages of Customers• A ZipDial ‘Like’ count can post to a Company’s website or Facebook page. • After a one-time opt-in to the ZipDIal application, user’s own profile walls will update each
Thanks you for your interest in Colgate’s Free Dental Clinic. To find the date & time of the free clinic nearest you, please dial your pincode now!
CustomerDials
pincode
400050
Checks Colgate Clinic Database
02241849921
400050
How It Works: Location Finder (Number per Zip-Code) (1 of 2)
Citizen Requests with
Missed Call
Government Promotes
Location Finder number
Response Loggedwith ZipDial
022 4184 9900
Know your nearest UID - AadhaaR
Enrolment Center. ZipDial
(Zero Charge Missed Call; Disconnects after One Ring)
ZipDial Sends SMS
Instruction
*Service only works for Mobile numbers!
For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code. Ex, For MG Road with pin code 560 001, call 02241849 001
Citizen Requests with
Missed Call
02241849921
022 41849900
Response Loggedwith ZipDial
See Options
See 3 Options
How It Works: Location Finder (Number per Zip-Code) (2 of 2)
Response would be one of three scenarios:
Thanks for the request. The nearest UID Center is <address> ZipDial <02241849921> for more centers.
Scenario 1: Valid pin code w/ UID Center
Scenario 2: Not a Valid Pin Code
Sorry, this is an invalid Pin Code. For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code.
Scenario 3: No UID centers for valid pin code
Thanks for the request. There are no UID Centers in your locality. To know more about UID Centers, please call <BANGALORE UID SUPPORT NUMBER>
Red indicates dynamic content
Example SMS Responses
SMS Response
Customer Service Feedback
Sent in SMS after customer interactionSpecial Complaint Line for Premier
CustomersOpen ended Complaint Line
How It Works: Customer Service Feedback
Did you fully enjoy your test drive? Yes 08030050001 No 08030050002
Customer Responds with
Missed Call
080 30050001
Customer Finishes with
Test Drive
SMS To User for feedback.
Options Yes/No with ZD number
Response Loggedwith ZipDial
ZipDial Sends SMS with follow
up Survey
Demo a Customer FeedbackSurvey 080 300 500 60
Company Receives response
in CRM (API)
Option 1
ZipDial Sends Auto-Dialer with follow up Survey
Option 2
We can send:• Multiple follow up
questions with ZipDial numbers to respond
• SMS to Longcode Option available for free response.
*Demo available in India only
• 24/7 Web access to results
• Custom reports available via email & SMS
How It Works: Customer Service Feedback
Were you satisfied with your experience? Yes 08030050001 No 08030050002
Hi Company XYZ Dealer, thank you for ZipDialing. To register, please enter your Dealer ID now: 123456
DealerDials his DealerID
Response Logged with
ZipDial
Checks Company
Dealer ID List
[See Options]
<register.wav>
How It Works: Number Registration (2 of 2)
Checks Company
Dealer ID List
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: Not Valid Dealer ID
Scenario 2: No Existing Mobile Number for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in Colgate’s Dealer Loyalty Program. If this is not your number, dial “9” to cancel.
Scenario 3: Different Existing Mobile for that Dealer ID Response
would be one of four scenarios:
Your current registered Dealer mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by dialing “1”.
Scenario 4: Same as Existing Mobile for that Dealer ID
This number is already registered with Colgate’s Dealer Loyalty Program. Thanks!
Red indicates dynamic content
Example Voice Response
OBD Response
How It Works: Number Registration (2 of 2)
Checks Company
Dealer ID List
ZipDial Sends Immediate
SMS Response
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: No Dealer ID
Scenario 2: No Existing Mobile Number for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in CompanyXYZ’s Dealer Loyalty Program. If this is not your number, ZipDial 08030050881.
Scenario 3: Different Existing Mobile for that Dealer ID
Response would be one of four scenarios: Your current registered Dealer
mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by Zipdialing 08030050882.
Scenario 4: Same as Existing Mobile for that Dealer ID
This number is already registered with CompanyXYZ’s Dealer Loyalty Program. Thanks!
Red indicates dynamic content
Example SMS Text
How It Works: Loyalty Point Delivery
You have <250> Loyalty Points, redeemable at <insert info> Dealer No. 123456
Hi CompanyDealer, thank you for ZipDialing. To register, please enter your Dealer ID now: 123456
DealerDials his DealerID
Response Logged with
ZipDial
Checks Company
Dealer ID DB
<register.wav>
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: Dealer IDNot Valid
Scenario 2: No Mobile Is There
Thank you for registering [User Number] with Dealer ID {XXXXXX] in Company XYZ’s Dealer Loyalty Program. If this is not your number, dial “9” to cancel.
Scenario 3: Existing Mobile is There
The current registered Dealer mobile number with Company XYZis [Existing Number] with Dealer ID [XXXXXX]. If you wish to add this number[User Number], please confirm by dialing “1”.
Red indicates dynamic content
Send “New Number”
Reports Daily to Verify
If SIM not Registered
Outbound Dialer (OBD)Campaigns with IVR
Reminders, Special Offer PromotionsCustom Options: whether user receives
gratification / loyalty points for responses
How It Works: OBD Survey Campaigns
Thank you for participating in Colgate’s survey…
Dealer Answers with Dials
(1 per question)
1
Colgate Wants to Collect Dealer
INFO
Responses Logged
with ZipDial
• 24/7 Web access to results
• Custom reports available via email & SMS
Sends ZipDial Script, Language,
and Date/Time preferences for
for a specific campaign
ZipDial Sends Final SMS after
Hang up
Send Colgate Campaign
Report
ZipDial Sends auto-OBD to Dealer List
DISPLAYs the Colgate “MY LOYALTY” #
on ring
Dear Colgate Dealer, you have the opportunity to gain 50 loyalty points …dial “1” for option 1…
<.wav file>
The Bombay
Store
AdCampai
gn(Geo-
targeted)
Rapid Referral Campaig
n
User ExperienceOverview
Customer Sees Campaign Advertisements
Customer ZipDials to Engage
Customer Goes To Store
Customer ZipDials to Redeem DIscounts
Customer Shows Cashier Code on Phone & Buys
Interaction Between Campaigns
In-Store Campaign
(Daily Deal)
Retail Campaign Package
Rapid Referral
Different implementations in how initiated & how 2nd level participants
trigger official “participation”
Track Mobile Referrals in Your Campaign
SMS: …*Get 10 or more people to
ZipDIal your number in next
hour & win a prize!
Extend the Reach of Your Campaigns
SMS: Congratulations,
you have referred 3 people and will
receive our prize!
2 Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, etc.
1 SMS Received
Pledges
Daily Deals
Contests
QuizzesCoupon Delivery
Games
Track Mobile Referrals in Your Campaign
Extend the Reach of Your Campaigns
SMS: Congratulations,
you have referred 12 people and will receive our prize!
2 Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, etc.
Pledges
Daily Deals
Contests
QuizzesCoupon Delivery
Games
1800 102 XXXX
Get a special callback
from Bollywood
“ZipDial on 1800 102 XXXX (toll free) & Get a special call from [Bollywood
Celeb] and Rs. 50 off anything in our store!”
SMS: Get 10 or more people to ZipDIal your hotline number in next hour & win a prize! 0804931ZZZZ
1 OBD & SMS Received
Voice message from Celebrity
(1) Referral Program: Long Period
SMS: To get a callback to know more about our special offer for a Haier Washer, just dial for free 0804931ZZZZ.
SMS: Congratulations, you have referred 4 people and will receive our free gift…!
2 Recruit friends
Participant Gets PrizesNotification of coupon codes, experiential vouchers, or cash!
1 Friends get Callback (IVR)& SMS, and Type Code
Interactive Voice Message
3
SMS: Get 10 or more people to ZipDIal your hotline number in next hour & win a free washing machine! 0804931ZZZZ
SMS: Congratulations, you have referred 10 people and will receive an SMS when we select the winner!
2Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, or contest entry.
Friend tells me deal & their ZipDial Referral number.
ZipDial to initiate
Receive SMS with ad message* &
RR Call to Action.
SMS
SMS
Participant Database
Eligible Prize
Winner List
After X people ZipDial
your RR #
* Potentially insert steps if special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
SMS
Example SMS – FMCD free sample
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
Thanks for participating in CLEAR’s Rapid Referral offer. We’ll send you a free 50ML bottle of CLEAR if you get 3 or more people to ZipDIal 08031919043 in the next 1 hr.
I See an Ad
ZipDIal the Rapid Referral call to action number.
FORWARD to FRIENDS: Check out CLEAR Shampoo’s offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
My Friend ZipDials my personal Referral ZipDial Number
08030050099
Get a Free 50 ML bottle by referring 3 friends in one
hour! To start the clock & avail the
offer, ZipDIal
(free missed call) I get 2 response SMS
I Forward 1 to friends
1
2
3
4
5
Example SMS - Retail
Personal Referral SMS
Today’s Deal: 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! Interested? ZipDial 08030050099
FORWARD to FRIENDS: Check out 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! ZipDIal this number (toll-free): 08031919043!
Forwarding SMS
User ExperienceOverview – User 1
See an Ad with RR Special Offer Call To Action
ZipDial to get the Special Offer
Receive SMS with Instructions & a personal RR # to pass to friends (1 hr)
Share/Forward SMS with my RR number to friends.
Get SMS or Call Center notification of special prize.
Rapid Referral (RR) Campaign – Ad / SMSUser Experience
Overview – User 2Friend shares deal & their
Referral number.
ZipDial to initiate– free missed call
Receive SMS with ad message* & RR Call to Action.
ZipDial to participate in RR Program as well
Get an SMS with my own Referral Number (1 hr)
Share/Forward SMS with my RR number to frends
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
After X people ZipDial your RR #
* Potential inserted steps if eligibility for special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
*Special Offer Options• Unique Coupon Code• Mobile Recharge• Special Gift• Contest Registration• Special Status on FB
User ExperienceOverview – Level 1
Agent explains the contest, product dialogue and
number
ZipDial number to start – free missed call
Receive SMS with a Referral # to pass to friends (1 hr)
Teach 2 friends the dialogue. Give my number.
Get a call from Call Center saying I get a prize!
Referral Campaign – Agent / SMSUser Experience
Overview – Level 2Friend explains product & contest. Gives me their Referral number.
ZipDial the number to start – free missed call
Receive SMS with a Quiz on Brand Dialogue
ZipDial the correct response
Get an SMS with my own Referral Number (1 hr)
Teach 2 friends. Give my referral number.
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
SMS
Example SMS
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
I See an Ad
ZipDIal the Rapid Referral Call to Action number.
SHARE w FRIENDS: Check out CLEAR Shampoo’s offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
My Friend ZipDials my personal Referral ZipDial Number
08030050099
Refer 2 friends in one hour, and get mobile recharge. To start the clock & avail the offer,
ZipDIal
(free missed call) I get 2 response SMS
I Forward 1 to friends
1
2
3
4
5
Eligible Participant Database
User ExperienceOverview – Level 1
Ad explains the contest, product dialogue and
number
ZipDial number to start – free missed call
Receive SMS with a Unique Referral # to pass to friends (1-2
hrs)
Refer Friends. Get them to Dial on Your Unique Number
Overview – Level 2Friend explains product & contest. Gives me their Referral number.
ZipDial the number to start – free missed call
Receive SMS: “We will call you shortly…”
Receive Call Center Call. Say Brand Dialogue.
Get an SMS with my own Referral Number (1 hr)
Teach 2 friends. Give my referral number.
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
Level 1 User Experience Overview
Gets Call from Call Center & Discusses Product Feedback
Referral Campaign Explained / Customer Opts in
Records Personal recommendation (IVR)
Gets SMS w/ Personal Referral Number (24 hrs)
Gets SMS notification of prize!
Receive Prize Delivered @ Home
Referral Campaign – Call Center / SMSLevel 2 User
Experience Overview Gets Friend’s SMS w/ their
Referral number.
ZipDials the Number– free missed call
Gets auto-call w/ Friend’s Voice Recommendation.
Gets SMS reminder to try product; ZipDial option to signify that user
has tried it
Gets Call Center follow up call, confirming use &
discusses product feedback
If used, Opt-in they’d like to participate in referral program
SMS SMS
Eligible Participant Database
Prize Winner List
SMS
“Hey this product is really nice…”
SMS
Fulfillment Partner
~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~
Level 1 User Experience Overview
Gets Call from Outbound IVR w/ std. Product Feedback Questions
Referral Campaign Explained / Customer Opts in
Records Personal recommendation (IVR)
Gets SMS w/ Personal Referral Number (24 hrs)
Gets SMS ab prize, & Call Center call to get delivery address
Receive Prize Delivered @ Home
Referral Campaign – OBD / SMSLevel 2 User
Experience Overview Gets Friends SMS w/ their
Referral number.
ZipDials the Number– free missed call
Gets auto-call w/ Friend’s Voice Recommendation.
Gets SMS reminder to try product; ZipDial option to signify that user
has tried it
Gets outbound Call, confirming use & discusses product feedback
If used, Opt-in they’d like to participate in referral program
SMS SMS
Eligible Participant Database
Prize Winner List
SMS
“Hey this product is really nice…”
SMS
Fulfillment Partner
~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~
“Thanks for using…What quality do you like the most…”
Would you like to participate…
Song Selection / Delivery
(C) IVR Referral Tracking
ZipDial to Engage
Call Back with Song Options. Husband Selects.
Husband types wife’s mobile number
SMS Sent to Wife and Husband w/ZipDial Number to Play Song
Automatic Call Goes to Wife with Song Playing
Wife can ZipDial again get call back with Song Playing
Dedicate a Song
1
9967743556
+ Listen to short Referral Instruction
9967743556X No typing
in mobiles
(B) ZipDial Referral Tracking
ZipDial to Engage
Call Back with Song Options. Husband Selects.
SMS Sent to Husband w/ZipDial Number to Play
Song
Husband Passes His Personal Number to Wife (and others)
Wife ZipDials to Hear Song
Call Back with Song Playing
1
(A) Simple Engagement
The ZipDial Number sent is Unique with a Time Limit
instead of static
ZipDial can track multiple referrals without requiring user to type all their mobile numbers
in!
Dedicate a SongUnique Code Option
For POS Promotion with Unique Codes
+ First Type In Unique Store Code from POS Ad
ZipDial to Engage
Call Back with Song Options. Husband Selects.
SMS Sent to Husband w/ZipDial Number to Play Song
Husband Passes His Personal Number to Wife (and others)
Wife ZipDials to Hear Song
Call Back with Song Playing
1
(A) Simple Engagement
Sports Voting Contests
SMS sent after 1st ZipDial of match with further explanation
DM-ZDIALMumbai v Delhi. Mum 1. Del 0. *Trivia: Captain Goalkeeper Adrian D’Souza has more than 100 Caps. Share on Facebook, ZipDIal on 080300500XX (Free Missed Call).
Viewers ZipDial!
Help Spread the word and Maximize fan engagement!
Flash Special ZipDial Number on the Screen during IPL or
TVC
1800 102 XXXX FREE! Get a special callbackfrom Toasty
SMS sent after 1st ZipDial of match with further explanation
DM-ZDIALYou are one step closer to free IPL Tickets! Dial once every 4 or 6 run for the maximum chances! Conditions apply. Share on Facebook with a free ZipDIal Missed Call on 080300500XX
Viewers ZipDial!
Maximum attention and engagement!
Player hits a 4 or a 6!
Dial 1800 102 XXXX NOW !And After every 4 or 6 for your chance to win Free IPL Tickets!
_It’sFree like a Missed Call!
Pre-Recorded IVR sent after ZipDial
Viewers ZipDial!
Maximize fan engagement!Build database
of user advocates.
Flash “Pray for 6!” ZipDial Number on the Screen during IPL or TVC
ZipDial to Post on Facebook
Wall/Timeline
Pray for a 6!1800 102 XXXX FREE!
Toasty will call you to say a prayer with you.
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
DM-CDBRYThank you for sending your prayer to the Mumbai Indians. We need all the help we can get. *Share on Facebook by Zipdial (free) on 08030050055.
DM-XXXXX…. To Share this deal with friends on Facebook, ZipDial on 080300500XX (free!)
Pre-Recorded IVR & SMS sent after ZipDial
Viewers ZipDial!
Engage offline users with online access (i.e. Facebook accounts)
but lack mobile data plans.
Ad with ZipDial Number Stays on Screen with Celebrity Teaser
ZipDial to Post on Facebook
Wall/Timeline
I’ll Call YOU!1800 102 XXXX FREE!
Toasty will call you to say a prayer with you.
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
Spread Online Brand Reach to their Peer Group!
Pray for a 4 or 6ZipDial 1800 102 XXXX to send your
prayers to the Mumbai Indians and win prizes from Sony!
Calling is Free like a Missed Call! No Spam!
Fans ZipDial!
SMS sent after 1st ZipDial Prayer with further explanation
DM-ZDIALThanks. You will also be entered into free drawing for cash and prizes from Sony. Share your Prayer on Facebook with a free ZipDIal Missed Call on 080300500XX
Gratifications could include chance to meet Cricketers, cash, IPL tickets, or other
DM-XXXXXTo hear how [Celebrity story ends, go to www.ecom.com and unlock the ending! Share my story with friends. Tell them to dial on 080300500xx (Free!)
Engagement Campaign – How it Works
Pre-Recorded IVR & SMS sent after ZipDial
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
1800 102 XXXX
For a chance to meet
CELEBRITY
“ZipDial on 1800 102 XXXX (toll free) & Get a special call from [Bollywood
DM-XXXXXThanks for buying Disney! Get your discount by going to www.shopatdisney.com! To get discounts on great Back to School gifts, have your friends on 080300500xx (Free!)
Engagement Campaign – How it Works
SMS sent after ZipDial
1800 102 XXXX For 20%
discount on shopatdisney.in
Track Response to Different Package s or
Product TypesBy Using Different Numbers on each
User Types SIM in Website
Promote on Package
By typing your SIM number!• Get Discount (In payment flow)• Get Discount Code (outside
If you did not receive <gratification>, please ZipDial (toll free) on 080300500XX
RETAILER EXPERIENCE
Gives Retailer the Coupon Code
& Last 4 Digits of SIM
Option B: Code+SIM
Fraud Prevention Measures
• Option A: Unique Codes (10-14 Digits)– Coupon Code generated only after someone ZipDials– Each Code Only Redeemed once– If someone claims your coupon, you are notified with a
recourse option– Each SIM only eligible to activate 1 coupon per month
• Option B: Code + SIM (4 Digit Code)– Coupon Code generated only after someone ZipDials– User must give retailer smaller code and last 4 digits of
phone number– Each SIM only eligible to activate 1 coupon per month
Retailer/Agent Sampling
Authenticated Sampling Process
Customer ZipDials for Free Sample
Agent & Customer get a Confirmation SMS. Customer can opt-in for future contact
SMSSMS
Agent Gives SampleEach Outlet displaysa Unique ZipDial Number
0804931XXX
Customer ZipDials to Opt In for Future Communications
Mobile Couponing On Package - Sales Activation with mobile only